In a notable development within the digital advertising industry, Gandharv Sachdeva, Country Head – India at Hybrid AdTech India, is set to conclude his journey with the organization, marking the end of an impactful leadership chapter. Over the course of his tenure, Gandharv played a pivotal role in strengthening Hybrid’s positioning within India’s evolving adtech...
Indian premium elevator manufacturer HYBON has partnered with Italian luxury lifestyle brand Tonino Lamborghini to introduce an exclusive luxury elevator collection in India, marking the brand’s first venture into the vertical mobility segment. Alongside the launch, HYBON announced an investment of ₹100 crore (approximately US$11.7 million) to strengthen its presence in India’s premium luxury elevator...
Comcast has announced plans to separate its media and technology operations into two independent publicly traded companies through a tax-free spin-off of NBCUniversal and Sky, marking one of the company’s most significant strategic restructurings in recent years. The move is designed to position both businesses for long-term growth as rapid technological advancements, shifting consumer preferences...
BMW Group Middle East has expanded its connected mobility ecosystem by integrating STARZPLAY into BMW and MINI in-vehicle infotainment systems, bringing premium entertainment and live sports directly to customers across the Middle East. The integration enables eligible BMW and MINI owners equipped with ConnectedDrive to access STARZPLAY’s extensive library of live sports, blockbuster movies, TV...
The way brands connect with consumers is undergoing a fundamental transformation. For decades, marketers relied heavily on local traditions, regional insights, and cultural nuances to build meaningful relationships with their audiences. Today, however, the definition of “local” has evolved. In an era where entertainment, technology, and social media transcend borders, global pop culture has become...
India’s Trackmania star Kunal Upreti, popularly known as Spark, has qualified for the Esports Nations Cup (ENC) 2026 after a dominant run through the Asia regional qualifier. The 22-year-old will be the country’s sole representative in the title at the global nation-based esports event, set to debut in Riyadh, Saudi Arabia, from November 2 to...
Abu Dhabi-based integrated marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its Chief Executive Officer, elevating him from his previous role as Deputy CEO. Sarieddine, who was appointed Deputy CEO in December 2024 after serving as Chief Operating Officer, will now take charge of the agency’s strategic and operational direction as it...
OpenAI has appointed Prabhjeet Singh, former President of Uber India and South Asia, as its Managing Director for India, marking the artificial intelligence company’s most significant leadership appointment in the country to date. Singh, who spent nearly 11 years at Uber, will join OpenAI in September and report to Kiran Mani, Managing Director for Asia...
OREO has introduced its BTS-inspired limited-edition cookies in India, partnering with Tiger Shroff to celebrate one of the world’s most influential pop culture phenomena. The launch blends global fandom with local celebrity appeal, aiming to strengthen the brand’s connection with younger consumers and K-pop enthusiasts across the country. The campaign marks another step in OREO’s...
As CRED founder Kunal Shah prepares to take on the role of Global CEO of WhatsApp, the leadership transition signals a potentially transformative chapter for one of the world’s most widely used digital platforms. The appointment would see an Indian entrepreneur succeed Will Cathcart at a time when WhatsApp is evolving far beyond its origins...
