Category: Marketing

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Gender in Indian ads: IAA Voice of Change and UNICEF Midline Study shows progress in gender portrayal

Indian advertising has made measurable progress in how it portrays women and men since 2021, according to the India Advertising Midline Study: Gender Representation and Inclusion Trends, unveiled by the India Chapter of the International Advertising Association (IAA) and knowledge partner UNICEF at the IAA Voice of Change Roundtable in Mumbai, on 7th July. IAA...

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India’s highly anticipated BGMI team for Esports Nations Cup 2026 unveiled; receives special invite to main event

NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has unveiled the country’s much-anticipated Battlegrounds Mobile India (BGMI) roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also...

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STING Energy Launches Formula 1-Inspired Anthem with Alan Walker

STING Energy® has unveiled the official music video for “The Sting Within Me,” its Formula 1®-inspired global anthem created in collaboration with internationally acclaimed music producer Alan Walker. Blending the thrill of motorsport with cinematic storytelling, the campaign transforms a viral fan observation into a global entertainment experience that celebrates speed, music and emotion. The...

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Adotrip & IRCTC Unite to Curate Luxury Rail Experiences With Iconic Luxury Trains

Adotrip, one of India’s rapidly growing AI-powered travel-tech platforms, has announced its strategic association with IRCTC (Indian Railway Catering and Tourism Corporation) to offer bookings for some of the country’s most prestigious luxury train experiences the Maharajas’ Express, The Golden Chariot, and the Buddhist Circuit Tourist Train. With this association, Adotrip will become an authorized...

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OpenAI Appoints Former Apple Executive Mili Kapoor as Consumer Marketing Lead

OpenAI has appointed Mili Kapoor as its Consumer Marketing Lead, adding a seasoned marketing professional to its growing global team as the artificial intelligence company sharpens its focus on consumer engagement and brand building. Kapoor announced the development through a LinkedIn update. Prior to joining OpenAI, Kapoor served as Product Marketing Lead – iPad at...

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Rishab Mukherjee Joins Yum! Brands as CMO for KFC South Asia

Yum! Brands has appointed Rishab Mukherjee as the Chief Marketing Officer (CMO) for KFC South Asia, strengthening the leadership team of the quick-service restaurant giant as it continues to drive growth across the region. The appointment was recently announced by Mukherjee through a LinkedIn post. Mukherjee brings more than 16 years of experience in brand...

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IGP Elevates Financial Leadership, Appoints Rohit Dangi as CFO

Gifting and celebrations platform IGP has announced the appointment of Rohit Dangi as its Chief Financial Officer (CFO), reinforcing the company’s leadership team as it continues to scale its operations and growth initiatives. Dangi joins the organization with over 16 years of experience in corporate finance, fundraising, financial planning, and strategic advisory. In his new...

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Samrat Dutta Takes Charge as Mitgo’s APAC Head

Global technology and performance marketing group Mitgo has announced the appointment of Samrat Dutta as the new Head of its Asia-Pacific (APAC) region. He succeeds Neha Kulwal, who led the business in the region for more than a decade and is now set to pursue entrepreneurial ventures. In his new role, Dutta will oversee Mitgo’s...

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Hindustan Unilever Limited Appoints Mohit J. Parekh as Assistant Digital Media Manager

Hindustan Unilever Limited  (HUL) has strengthened its digital marketing team with the appointment of Mohit J. Parekh as Assistant Digital Media Manager. The move reflects the FMCG giant’s continued focus on enhancing its digital media capabilities and driving data-led consumer engagement across platforms. In his new role, Parekh will be responsible for supporting HUL’s digital...

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VML: Shaping Connected Brand Experiences Across the GCC

VML is a globally recognized creative and experience agency that brings together creativity, technology, commerce, and customer experience to build meaningful connections between brands and people. Across the GCC, VML helps businesses transform ideas into impactful brand experiences that drive engagement, loyalty, and growth. With a human-centric approach and a passion for innovation, VML partners...