Category: Marketing

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NDTV Elevates Manogya Loiwal as Executive Editor

NDTV has promoted senior journalist Manogya Loiwal to the position of Executive Editor, recognising her extensive contribution to television journalism and strengthening the network’s editorial leadership. The elevation comes just months after Loiwal joined NDTV as Senior Editor and Anchor, marking another significant milestone in her journalism career spanning more than two decades. Strengthening NDTV’s...

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Tarun Ummat Career Mirrors the Rise of India’s Digital Advertising Industry

As Tarun Ummat celebrates another year, his professional journey stands as a reflection of the remarkable transformation of India’s digital advertising industry. With more than two decades of experience spanning media, adtech and digital marketing, Ummat has played a pivotal role in shaping business growth while adapting to the ever-evolving digital landscape. Currently serving as...

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Havas Media Network India Strengthens Leadership with Sparsh Ganguli Appointment

Havas Media Network India has appointed Sparsh Ganguli as Head of Trading, further strengthening its leadership team and reinforcing its media trading capabilities as the agency continues to expand its integrated, future-ready media solutions. Based in Mumbai, Ganguli will report to Mohit Joshi, Chief Executive Officer, Havas Media Network India, and will lead the network’s...

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Deepshikha Agarwal Takes Charge of Westside’s Beauty Business at Tata Trent

Tata Trent Group has appointed Deepshikha Agarwal to lead the beauty business for Westside, strengthening the retailer’s leadership team as it accelerates the growth of its beauty and personal care portfolio. In her new role, Agarwal will oversee the strategic direction and expansion of Westside’s beauty business, focusing on product innovation, customer experience and business...

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Google India and Sony Pictures Networks India Partner for KBC, Bringing Google Gemini as Your Guide to the Hot Seat

Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, servingas an interactive knowledge companion for the audience. For over two decades,...

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TechnoSport Reimagines Indian Street Games through its latest MILLENOVA collection

TechnoSport, India’s largest activewear brand, has launched MILLENOVA, a new activewear collection inspired by traditional Indian street games and the outdoor routines that shaped millennial childhoods. Centred on the theme “Childhood Moves,” MILLENOVA draws from familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, reimagining these cultural references through a contemporary activewear...

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Channel Factory Appoints Peter Barrie as Global Head of Growth

Channel Factory has announced the appointment of Peter Barrie as its new Global Head of Growth, reinforcing the company’s commitment to accelerating international expansion and strengthening its global commercial strategy. In his new role, Barrie will lead Channel Factory’s worldwide growth initiatives, working closely with regional teams to expand client partnerships, drive business development and...

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Esports World Cup 2026 Opens in Paris, Marking a New Global Chapter for Competitive Gaming

Today, the world’s best esports players arrive in Paris as the Esports Foundation officially opens the 2026 Esports World Cup, marking the first international edition of the world’s largest esports and gaming event. Running through August 23 at Paris Expo Porte de Versailles, EWC 2026 brings together more than 2,000 elite players, 200 leading esports...

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8Bit Creatives becomes KICK’s first official creator agency partner in India

8Bit Creatives, India’s leading gaming talent management agency, has partnered with KICK, the world’s fastest growing livestreaming platform with over 110 million users, becoming its first official creator agency partner in India. As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul...

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Esports World Cup Takes Over Paris For 2026 with Star-Studded Opening Ceremony

The Esports World Cup 2026 officially kicked off in Paris, France, with last night’s Opening Ceremony at La Seine Musicale, welcoming the world’s best players, leading esports Clubs, publishers, partners, creators and fans to the first international edition of the world’s largest esports and gaming event. Combining music, cinematic storytelling, competition and Parisian culture, the...