Rishab Mukherjee Joins Yum! Brands as CMO for KFC South Asia

Yum! Brands has appointed Rishab Mukherjee as the Chief Marketing Officer (CMO) for KFC South Asia, strengthening the leadership team of the quick-service restaurant giant as it continues to drive growth across the region. The appointment was recently announced by Mukherjee through a LinkedIn post.

Mukherjee brings more than 16 years of experience in brand building, commercial leadership, and business strategy across the JAPAC region. Before joining Yum! Brands, he spent over 15 years at Procter & Gamble, where he held several leadership positions across markets and categories. Most recently, he served as Commercial Leader for Vietnam, Malaysia and Singapore, overseeing the company’s overall brand function across the three markets.

He began his journey with Procter & Gamble in 2010 as Assistant Brand Manager for Personal Care New Business Development and went on to lead multiple brand and business initiatives during his tenure. His experience spans brand management, commercial strategy, consumer marketing, and market expansion.

Sharing his thoughts on the new role, Mukherjee highlighted his excitement about the category and the opportunity to work with one of the world’s most iconic restaurant brands. He also acknowledged the support and camaraderie of the KFC South Asia team as he embarks on the new assignment.

In his new role, Mukherjee will lead marketing initiatives for KFC South Asia, focusing on brand growth, consumer engagement, and business expansion across the region. His appointment comes at a time when QSR brands are increasingly investing in localized marketing, digital engagement, and customer-centric strategies to drive growth in competitive markets.