Category: Marketing

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Hybrid strengthens INSEA leadership team with appointment of Ketan Deorankar as Director – Growth

Hybrid today announced that Ketan Deorankar has joined the company as Director – Growth, INSEA, as part of its continued investment in strengthening its regional leadership team. Deorankar brings over a decade of experience in performance marketing, media planning and large-scale campaign execution. He has previously managed media planning and buying for BMW India across...

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Pavan Matai Joins CapitalXB as Business Head

CapitalXB Finance Pvt. Ltd., an RBI-regulated NBFC-Factor and Authorised Dealer (AD) Category III licence holder, has announced the appointment of Pavan Matai as its Business Head, strengthening the company’s leadership team as it accelerates the next phase of its growth journey. The appointment comes as CapitalXB expands its financing platform for MSMEs, mid-market businesses and...

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Prakul Bakshi Events Appoints Jesse Julka as Chief Executive Officer

Prakul Bakshi Events (PBE), one of India’s leading entertainment and artist management companies, has announced the appointment of Jesse Julka as its Chief Executive Officer, reinforcing the company’s leadership team as it accelerates its growth across the live entertainment and talent management industry. With more than 26 years of experience spanning entertainment, media, artist management,...

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NDTV Elevates Manogya Loiwal as Executive Editor

NDTV has promoted senior journalist Manogya Loiwal to the position of Executive Editor, recognising her extensive contribution to television journalism and strengthening the network’s editorial leadership. The elevation comes just months after Loiwal joined NDTV as Senior Editor and Anchor, marking another significant milestone in her journalism career spanning more than two decades. Strengthening NDTV’s...

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Tarun Ummat Career Mirrors the Rise of India’s Digital Advertising Industry

As Tarun Ummat celebrates another year, his professional journey stands as a reflection of the remarkable transformation of India’s digital advertising industry. With more than two decades of experience spanning media, adtech and digital marketing, Ummat has played a pivotal role in shaping business growth while adapting to the ever-evolving digital landscape. Currently serving as...

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Havas Media Network India Strengthens Leadership with Sparsh Ganguli Appointment

Havas Media Network India has appointed Sparsh Ganguli as Head of Trading, further strengthening its leadership team and reinforcing its media trading capabilities as the agency continues to expand its integrated, future-ready media solutions. Based in Mumbai, Ganguli will report to Mohit Joshi, Chief Executive Officer, Havas Media Network India, and will lead the network’s...

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Deepshikha Agarwal Takes Charge of Westside’s Beauty Business at Tata Trent

Tata Trent Group has appointed Deepshikha Agarwal to lead the beauty business for Westside, strengthening the retailer’s leadership team as it accelerates the growth of its beauty and personal care portfolio. In her new role, Agarwal will oversee the strategic direction and expansion of Westside’s beauty business, focusing on product innovation, customer experience and business...

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Google India and Sony Pictures Networks India Partner for KBC, Bringing Google Gemini as Your Guide to the Hot Seat

Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, servingas an interactive knowledge companion for the audience. For over two decades,...

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TechnoSport Reimagines Indian Street Games through its latest MILLENOVA collection

TechnoSport, India’s largest activewear brand, has launched MILLENOVA, a new activewear collection inspired by traditional Indian street games and the outdoor routines that shaped millennial childhoods. Centred on the theme “Childhood Moves,” MILLENOVA draws from familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, reimagining these cultural references through a contemporary activewear...