For years, shapewear has quietly carried a deeper message beneath the seams — that women need to alter, compress, or “fix” themselves to fit into a certain idea of beauty. The industry has long focused on appearance first, often overlooking what women actually need from the products they wear every day: comfort, flexibility, confidence, and...
Leo has announced the appointment of Ruhie Mehra as Brand Strategy Director, reinforcing the agency’s focus on strengthening strategic planning, consumer insight capabilities, and integrated brand-building expertise in an increasingly competitive advertising landscape. The appointment comes at a time when agencies are placing greater emphasis on data-driven creativity, cultural relevance, and consumer-centric communication strategies. A...
Westfield Saudi Arabia is building anticipation for its official opening through a storytelling-led episodic content series designed to engage audiences ahead of launch. The campaign reflects a growing trend where retail and lifestyle destinations are increasingly using entertainment-style content marketing to create emotional connections and sustained consumer interest. The initiative signals a shift in how...
India’s consumer landscape is undergoing a major transformation as Generation Z reshapes the way brands think about loyalty, engagement, and long-term relationships. Unlike previous generations, Gen Z consumers are less influenced by traditional loyalty programs and more driven by experience, authenticity, convenience, and digital relevance. As this digitally native generation gains spending power, businesses across...
Akash Ambani has officially been appointed Managing Director of Jio Platforms, marking a significant leadership transition as the company prepares for its anticipated public market debut. The appointment signals the next phase of growth and strategic expansion for one of India’s largest digital and technology ecosystems. The move also highlights Reliance Industries’ broader succession planning...
Luxury watchmaker Audemars Piguet has announced a new partnership with the Qatar Airways Premier Padel Tour and professional padel player Agustín Tapia, marking a strategic move into one of the world’s fastest-growing sports. The collaboration reflects the increasing convergence of luxury brands and global sports platforms as companies seek deeper cultural relevance, premium audience engagement,...
Lemma and Continuum Media have expanded their partnership into the Middle East, marking a significant step in strengthening their presence across one of the world’s fastest-growing digital advertising markets. The collaboration aims to enhance programmatic advertising capabilities and accelerate innovation in the region’s evolving media ecosystem. The move reflects the growing demand for data-driven, automated,...
JioStar has emerged as a major force during TATA IPL 2026, achieving significant milestones in audience engagement, streaming consumption, advertising partnerships, and multi-platform reach. The season further reinforced the growing dominance of digital-first sports consumption in India’s rapidly evolving entertainment ecosystem. With cricket continuing to be one of the country’s most powerful cultural and commercial...
The ABBY Awards 2026 has announced the appointment of Jessica Apellaniz from Wieden+Kennedy Mexico as Jury Chair, reinforcing the awards’ focus on celebrating global creative excellence and diverse industry perspectives. The appointment highlights the increasing internationalisation of creative award platforms as agencies and brands continue to push boundaries in storytelling, innovation, and cultural relevance. A...
Artificial intelligence is rapidly redefining the global media ecosystem, transforming how content is created, distributed, consumed, and monetised. According to Tarek Sharafeddin, Managing Director of Neotic Media, the future of the industry lies in what he describes as the “Neotic Intelligence Loop” a continuously evolving system where AI, audience behaviour, content, and data interact in...
