Razorpay has elevated Apuarv Sethi to the role of Chief Marketing Officer (CMO), reinforcing the fintech company’s focus on strengthening brand leadership, customer engagement, and growth-driven marketing strategies in an increasingly competitive digital payments ecosystem. The leadership move comes at a time when fintech companies are rapidly expanding beyond payment services into broader financial technology...
Yas Island has unveiled a special musical celebration for Eid Al Adha, further strengthening its position as one of the Middle East’s leading entertainment and lifestyle destinations. The festive initiative is designed to bring together music, culture, family entertainment, and immersive experiences during one of the region’s most celebrated holidays. The announcement reflects the growing...
Marriott Bonvoy has expanded its partnership with the International Cricket Council (ICC) to include the Women’s T20 World Cup 2026, reinforcing the hospitality brand’s growing investment in global sports marketing and fan engagement initiatives. The expanded collaboration reflects the rising commercial value of women’s cricket and the increasing interest among global brands in associating with...
Saudi Arabia are rethinking the role of marketing as brands navigate rapid economic transformation, digital acceleration, and evolving consumer expectations. According to insights emerging from Saudi Report 2026, marketing can no longer operate solely as a function focused on visibility, aesthetics, and communication it is increasingly expected to play a direct role in business leadership,...
Artificial intelligence is rapidly transforming industries, workflows, and creative ecosystems across the world. From automating repetitive tasks to generating content, analysing data, and assisting decision-making, AI is redefining how work is produced and how value is created. But as AI becomes more deeply integrated into business, media, education, and culture, a larger question is emerging:...
“Benne-fication,” a term being used to describe the excessive replication, over-commercialisation, or saturation of a once-fresh cultural, branding, or content style. What may have started as an engaging creative trend is now, for many consumers, becoming a symbol of digital fatigue, repetitive branding, and overstimulation. The conversation highlights a growing challenge facing brands, creators, and...
Instagram has introduced Instants, a new photo-focused feature alongside a standalone app designed to encourage faster, more spontaneous visual sharing among users. The launch reflects the platform’s evolving strategy to adapt to changing social media habits, particularly among younger audiences seeking more authentic and real-time interactions online. The move signals Instagram’s continued expansion beyond its...
HYBE has unveiled a renewed mission and vision framework aimed at strengthening its long-term global growth strategy and expanding its influence across music, entertainment, technology, and fan engagement ecosystems. The announcement reflects the company’s ambition to evolve beyond a traditional entertainment business and position itself as a global lifestyle and platform-driven entertainment powerhouse. A New...
At SAP Connect UAE, industry leaders and technology experts highlighted the growing importance of core business systems in enabling scalable and effective enterprise AI adoption. The discussions reinforced a key industry message: artificial intelligence can only deliver long-term business value when supported by strong, integrated, and intelligent operational foundations. As organisations across the Middle East...
Ogilvy India has partnered with Google India to launch a bespoke AI-powered creative studio aimed at enhancing creative excellence, accelerating innovation, and transforming how campaigns are conceptualised and executed in the advertising industry. The collaboration reflects the growing integration of artificial intelligence into modern creative workflows as agencies and brands increasingly explore technology-driven approaches to...
