North Seventy Five Strengthens Leadership Team with Mustapha Al-Tayech

Dubai-based communications agency North Seventy Five has appointed Mustapha Al-Tayech as Associate Director, with responsibility for sustainability, energy and financial communications across the Middle East. Al-Tayech Joins from Burson Al-Tayech joins North Seventy Five from Burson, where he spent more than 12 years advising organisations including the Dubai International Financial Centre (DIFC) and Saudi Aramco. During his tenure at Burson, he worked across mandates spanning financial-centre growth and investment, energy transition, major destination and infrastructure projects, and reputation-critical issues. Focus on Finance, Energy and Sustainability In his new role, Al-Tayech will focus on strengthening North Seventy Five’s work across finance, energy and sustainability, while also supporting the agency’s growth across the region. His experience across financial services, energy and major infrastructure-related mandates will contribute to the agency’s work with organisations operating across these sectors. Al-Tayech on His New Role Commenting on his appointment, Al-Tayech said he had spent more than…

Al-Tayech Joins from Burson

Al-Tayech joins North Seventy Five from Burson, where he spent more than 12 years advising organisations including the Dubai International Financial Centre (DIFC) and Saudi Aramco.

During his tenure at Burson, he worked across mandates spanning financial-centre growth and investment, energy transition, major destination and infrastructure projects, and reputation-critical issues.

Focus on Finance, Energy and Sustainability

In his new role, Al-Tayech will focus on strengthening North Seventy Five’s work across finance, energy and sustainability, while also supporting the agency’s growth across the region.

His experience across financial services, energy and major infrastructure-related mandates will contribute to the agency’s work with organisations operating across these sectors.

Al-Tayech on His New Role

Commenting on his appointment, Al-Tayech said he had spent more than a decade working alongside North Seventy Five Co-founder and Managing Partner Lisa Welsh and Iman, creating a strong foundation of trust and familiarity.

He added that joining North Seventy Five offered an opportunity to bring that shared experience into a newer and more entrepreneurial environment while continuing to work on complex, high-stakes communications mandates.

North Seventy Five Expands Sector Expertise

Lisa Welsh, Co-founder and Managing Partner, North Seventy Five, said Al-Tayech’s appointment comes as clients increasingly expand into sectors including sustainability, energy, real estate and finance.

Welsh said Al-Tayech’s experience advising influential organisations in the region through significant business and reputational moments makes him a strong fit for the agency.

The appointment adds further senior expertise to North Seventy Five’s capabilities across sustainability, energy and financial communications as the agency continues to develop its regional offering.