Mumbai: As India’s advertising and marketing ecosystem becomes increasingly platform-driven, Goafest 2026 has announced MediaKart as co-presenter, with LinkedIn and Spotify Advertising joining as powered-by sponsors. The 19th edition of the festival will be held from May 20–22, 2026, at Taj Cidade de Goa Horizon, and is expected to draw over 2,000 professionals from across...
In a category long dominated by functional messaging cavity protection, whitening, and oral hygiene Closeup chose to play a completely different game. It didn’t just sell toothpaste. It sold proximity, confidence, and the subtle electricity of human connection. Over the years, Closeup has transformed itself from a product into a cultural signal one that stands...
In a category often defined by technical benchmarks and policy milestones, GREW Solar is choosing a more cultural, forward-facing route. With its latest campaign, ‘The Next Starts Here’, the brand brings together the rising influence of clean energy and the unmatched emotional pull of cricket featuring players from Gujarat Titans. But this isn’t just another...
JioHotstar has partnered with OpenAI to introduce conversational AI-led discovery on its platform aimed at transforming how users find and engage with content. At a time when content libraries are expanding faster than ever, discovery has emerged as one of the biggest challenges for streaming platforms. JioHotstar’s latest integration attempts to solve exactly that by...
Abu Dhabi: Zayed International Airport has opened its doors to the public for a limited period, allowing UAE residents with valid IDs to explore the airport without needing a flight ticket. In a rare move, the airport is offering visitors a behind-the-scenes look at one of the region’s most advanced aviation hubs, combining public access...
In an era where digital-first campaigns dominate marketing playbooks, Lay’s has flipped the script taking its popular “Kuchh Bhi” platform off-screen and into the physical world with a massive nationwide out-of-home (OOH) takeover. What began as a playful, culturally rooted campaign celebrating the lengths people go for their favorite chips has now evolved into one...
As it prepares for one of the most anticipated public listings in India’s startup ecosystem, Flipkart appears to be widening its playbook. The Walmart-backed e-commerce giant is reportedly exploring entry into ticketing services while simultaneously piloting a food delivery offering moves that signal a broader ambition ahead of its IPO. Expanding Beyond Core Commerce Flipkart...
Adidas India has sparked widespread curiosity with a cryptic teaser hinting at a collaboration with Ranveer Singh. While the brand has stopped short of making an official announcement, the campaign has already begun generating buzz across digital platforms and industry circles. A Tease That’s Hard to Ignore The teaser, minimal yet impactful, leans into intrigue...
Publicis Groupe has announced the appointment of Zachary B. as Chief AI Officer for the Middle East and Turkey, reinforcing its strategic commitment to advancing artificial intelligence capabilities across key growth markets. The move reflects the Groupe’s continued focus on embedding data, technology, and AI at the core of its regional operations. Advancing AI-Led Transformation...
PepsiCo has reported a solid start to the year, with first-quarter growth driven by robust demand in India and steady performance across its international markets. The global food and beverage major highlighted balanced contributions from both its convenience foods and beverages segments, reinforcing the strength of its diversified portfolio. India Emerges as a Key Growth...
