DailyObjects Names Zeenah Vilcassim as Global Chief Marketing Officer

DailyObjects has appointed Zeenah Vilcassim as Global Chief Marketing Officer, bringing more than 17 years of international brand-building and consumer business experience to the India-born design-led lifestyle tech brand as it expands its global ambitions.

In her new role, Vilcassim will lead DailyObjects’ global brand and marketing strategy, helping the company build on its growth in India while strengthening its presence across international markets.

Leading DailyObjects’ Global Brand Journey

Vilcassim’s appointment comes as DailyObjects looks to scale its design-first brand proposition beyond India.

She will oversee the company’s global marketing direction, brand positioning and market-specific storytelling as it expands its reach across international markets.

Founded with a design-first approach, DailyObjects has evolved into a lifestyle brand spanning technology accessories, carry products, workspace essentials and everyday lifestyle products.

More Than 17 Years of Global Experience

Vilcassim brings experience across the US, Europe, the Middle East, China and India, having worked across consumer businesses, brand strategy and international market expansion.

Before joining DailyObjects, she led marketing for Nothing in India.

She also served as CEO of Zomato Live, now known as District by Zomato, where she helped build the business from the ground up.

Leadership Across Bacardi

Earlier in her career, Vilcassim held senior leadership positions at Bacardi.

As Chief Marketing Officer at Bacardi India, she led consumer and customer marketing across the company’s portfolio.

She later became Global Brand Director for Whiskies, helping shape brand strategy across international markets.

Building an India-Born Global Brand

Commenting on the appointment, Pankaj Garg, Co-founder and CEO of DailyObjects, said the company wanted a leader who combines consumer understanding with the ability to build distinctive brands across markets.

He said Vilcassim’s experience across global brand stewardship, high-growth consumer businesses and new venture building aligns closely with the company’s next phase of growth.

Vilcassim on Her New Role

Vilcassim said DailyObjects has already established the foundations of a distinctive lifestyle brand through its design-led approach, consumer understanding and everyday product portfolio.

She added that the company’s ambition to build an India-born global brand resonates with her belief that the next generation of international consumer brands can combine local relevance with global appeal.

She said she looks forward to bringing together consumer insight, brand-building expertise and market-specific storytelling to support DailyObjects’ global journey.

From Economics to Brand Leadership

Vilcassim began her career as an economist and management consultant at Ernst & Young before moving into consumer marketing and brand leadership.

Her appointment adds international marketing experience across multiple markets as DailyObjects continues to expand its global brand presence.