RAKEZ Partners with RICH to Strengthen Integrated Marketing and Growth

Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE.

Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will cover both strategic direction and the execution of RAKEZ’s day-to-day marketing activities.

RAKEZ Strengthens Marketing Ambitions

RAKEZ is one of the UAE’s prominent economic zones, supporting more than 50,000 companies across a diverse range of sectors. The organisation serves entrepreneurs, SMEs and multinational companies looking to establish and expand their businesses in the region.

Ahmad Numan, Director of Marketing & Corporate Communications at RAKEZ, said the organisation is focused on building meaningful connections with entrepreneurs, investors and businesses globally.

He added that as RAKEZ’s marketing ambitions continue to grow, the organisation wanted to work with a partner capable of combining strategic thinking with strong execution. According to Numan, RICH demonstrated an understanding of RAKEZ’s vision, and the organisation looks forward to strengthening its brand and communicating its value to the global business community.

RICH Expands UAE Client Portfolio

For RICH, the appointment adds a major economic development organisation to its expanding UAE client portfolio. The agency has been increasing its presence across sectors including government, property, automotive, healthcare, technology, hospitality and professional services.

Mike Rich, Founder and CEO of RICH, said RAKEZ was an organisation the agency had wanted to work with for some time and that the appointment reflects the trust placed in RICH by the RAKEZ team.

He added that RAKEZ plays an important role in helping businesses from around the world establish and grow in the UAE, while RICH’s role will be to strengthen that story through marketing focused on commercial outcomes.

Outsourced Marketing Model

The partnership also highlights RICH’s outsourced marketing model, which provides businesses with senior marketing expertise and specialist capabilities without requiring them to build every function internally.

Instead of relying solely on a traditional account management structure, RICH places senior marketing leaders alongside clients to help shape strategy, oversee delivery and remain accountable for outcomes. Specialist teams are brought in based on individual requirements, combining senior consultancy with execution capabilities.

RICH’s broader offering covers brand and marketing strategy, social media, digital advertising, content and production, web development, public relations, events, marketing automation, and AI and technology development.

The RAKEZ mandate further strengthens RICH’s position in the UAE market while providing an opportunity for the agency to apply its outsourced marketing model across a major economic development organisation.