K-beauty brand LANEIGE has unveiled a new global campaign for its third-generation Neo Cushion in collaboration with creative agency Jung von Matt HANGANG, as the company continues strengthening its international beauty and skincare positioning across key global markets. The campaign highlights LANEIGE’s evolving focus on innovation-led beauty experiences, premium skincare technology, and digitally driven global...
In every successful organisation, there is one team quietly working behind the scenes to shape culture, strengthen collaboration, support employees, and build environments where people can truly thrive Human Resources. On the occasion of HR Day, organisations across the world are recognising the professionals who continue to redefine the workplace experience through empathy, leadership, strategy,...
Myntra’s speed-led fashion and beauty delivery proposition M-Now has launched ‘Vacation Mode Karo On’, a summer travel campaign using humour to tap into the relatable chaos of last-minute trip planning. The films capture those relatable “fashion emergencies” that one experiences before trips, whether it’s a guy spiralling over what to pack for a boys’ getaway,...
Celebrity-backed wellness brand SuperYou, co-founded by actor Ranveer Singh, has partnered with Tata Starbucks India to launch a new protein coffee offering, marking the brand’s expansion into the rapidly growing functional beverage segment. The collaboration reflects the increasing convergence of wellness, lifestyle, and café culture as consumers continue seeking healthier, performance-focused food and beverage options...
Spotify found itself at the centre of online conversation after temporarily replacing its iconic green-and-black logo with a glitter-inspired disco-ball version to celebrate its 20th anniversary. What was intended as a playful celebratory redesign quickly sparked strong reactions across social media, with users debating everything from brand identity to nostalgia and design consistency. The backlash...
Mondelēz International’s Krinio Christaras, much of the marketing industry is still operating on outdated assumptions about how people live, interact, and engage with brands. Speaking about the future of marketing, Christaras emphasised the need for brands to move beyond traditional campaign-led thinking and instead focus on creating experiences that are genuinely relevant to people’s everyday...
Razorpay has elevated Apuarv Sethi to the role of Chief Marketing Officer (CMO), reinforcing the fintech company’s focus on strengthening brand leadership, customer engagement, and growth-driven marketing strategies in an increasingly competitive digital payments ecosystem. The leadership move comes at a time when fintech companies are rapidly expanding beyond payment services into broader financial technology...
Yas Island has unveiled a special musical celebration for Eid Al Adha, further strengthening its position as one of the Middle East’s leading entertainment and lifestyle destinations. The festive initiative is designed to bring together music, culture, family entertainment, and immersive experiences during one of the region’s most celebrated holidays. The announcement reflects the growing...
Saudi Arabia are rethinking the role of marketing as brands navigate rapid economic transformation, digital acceleration, and evolving consumer expectations. According to insights emerging from Saudi Report 2026, marketing can no longer operate solely as a function focused on visibility, aesthetics, and communication it is increasingly expected to play a direct role in business leadership,...
Artificial intelligence is rapidly transforming industries, workflows, and creative ecosystems across the world. From automating repetitive tasks to generating content, analysing data, and assisting decision-making, AI is redefining how work is produced and how value is created. But as AI becomes more deeply integrated into business, media, education, and culture, a larger question is emerging:...
