TechnoSport, India’s largest activewear brand, has partnered with the Paralympic Committee of India (PCI) for the 8th Indian Open Para Athletics Championship 2026, scheduled to take place from May 26 to May 30 at Sree Kanteerava Stadium. As the Silver Sponsor this partnership aligns with the brand’s latest campaign ‘Real Movement’, bringing together over 350...
Utopai Studios today announced that Basketball Hall of Famer and entrepreneur Carmelo Anthony, through his production company Creative 7, has become a strategic partner in the company and will work with Utopai Studios to expand its work with professional athletes, with a focus on developing original sports and entertainment intellectual property using PAI, Utopai Studios’...
adidas has unveiled the Saudi chapter of its global ‘Backyard Legends’ campaign ahead of the 2026 FIFA World Cup, placing the spotlight on grassroots football culture, local communities, and emerging talent across Saudi Arabia. The initiative reflects the growing importance of football storytelling, youth engagement, and cultural representation as global sports brands deepen their presence...
Publsh Media Group has announced a strategic partnership with Vivenda Group to expand collaborative opportunities across the UAE, Italy, and Spain, marking a significant step toward strengthening international business connectivity, media partnerships, and cross-market growth initiatives. The collaboration reflects the increasing importance of global partnerships as companies across media, hospitality, branding, and lifestyle sectors seek...
Unilever has elevated Hugo Rawlinson to the role of Global Brand Director for Dove Men+Care International, reinforcing the company’s focus on strengthening its global grooming and personal care portfolio amid evolving consumer expectations and increasing competition within the men’s care category. The leadership move reflects Unilever’s continued investment in brand transformation, global expansion, and purpose-driven...
As anticipation builds for the 2026 FIFA World Cup, brands across the Middle East are preparing for what could become one of the region’s biggest global marketing opportunities in recent years. With football continuing to dominate audience attention across the Middle East and North Africa (MENA), marketers are increasingly viewing the tournament as a powerful...
India’s sports marketing ecosystem is undergoing a major transformation as the Women’s Premier League (WPL) rapidly emerges as one of the country’s most attractive new platforms for brand partnerships beyond the Indian Premier League (IPL). According to a recent Hurun industry report, brands are increasingly viewing WPL as a high-growth commercial opportunity driven by rising...
Havas Creative Network has announced the appointment of W. Joe DeMiero as Chief Client & Business Officer for North America, marking another major leadership move as the agency network continues strengthening its client partnerships, integrated growth strategy, and business expansion across the region. The appointment reflects the growing importance of client-centric leadership within the modern...
Modern marketing is undergoing a major transformation. In an era where consumers are exposed to thousands of ads, notifications, videos, and brand messages every day, attention alone is no longer enough. Increasingly, marketers are focusing on something deeper the subconscious mind. From emotional storytelling and sensory branding to behavioural science and AI-driven personalisation, brands are...
K-beauty brand LANEIGE has unveiled a new global campaign for its third-generation Neo Cushion in collaboration with creative agency Jung von Matt HANGANG, as the company continues strengthening its international beauty and skincare positioning across key global markets. The campaign highlights LANEIGE’s evolving focus on innovation-led beauty experiences, premium skincare technology, and digitally driven global...
