Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media Earlier, finding the right app used to be a straightforward process. They would go to an app store, enter a keyword in the search field, and browse through the results to see which application(s) appeared to be matched to their needs. Although this method...
OREO has introduced its BTS-inspired limited-edition cookies in India, partnering with Tiger Shroff to celebrate one of the world’s most influential pop culture phenomena. The launch blends global fandom with local celebrity appeal, aiming to strengthen the brand’s connection with younger consumers and K-pop enthusiasts across the country. The campaign marks another step in OREO’s...
Nora Fatehi has made her first official appearance as brand ambassador for Jacob & Co., stepping into the spotlight wearing the brand’s Brilliant Skeleton Northern Lights timepiece, valued at approximately ₹78 lakh. The debut marks the beginning of a high-profile partnership between the internationally recognised luxury watchmaker and the actor, dancer, and global entertainer. Nora...
As CRED founder Kunal Shah prepares to take on the role of Global CEO of WhatsApp, the leadership transition signals a potentially transformative chapter for one of the world’s most widely used digital platforms. The appointment would see an Indian entrepreneur succeed Will Cathcart at a time when WhatsApp is evolving far beyond its origins...
Sony MAX, India’s leading movie channel, proudly announces a landmark celebration honouring 25 years of Aamir Khan Productions — a cinematic journey that has redefined storytelling and inspired generations. For over two decades, Sony MAX has been the home of blockbuster entertainment, iconic stars and unforgettable movie moments. Guided by its “Deewana Bana De” philosophy,...
India’s gaming industry has become one of the world’s largest player markets, but a new generation of developers is working to ensure the country becomes equally known for creating original gaming intellectual property. LVL Zero, India’s first gaming incubator backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, selected 10 startups for its inaugural...
Myntra Beauty expands its International Beauty offering with the launch of Seapuri and Frankly, two premium Korean beauty brands brought to the platform in association with Kindlife. For both brands, Myntra’s unmatched reach to country’s discerning lifestyle customers, tech-led personalised experience and speed of delivery make it the preferred choice for their India debut. This...
Total Media Ventures today announced the strategic expansion of its advertising technology portfolio into India through the launch of Smartifai and Videx, two advanced platforms designed to transform how brands understand, engage, and connect with audiences in an increasingly digital-first world. “This expansion marks a significant milestone in Total Media Ventures’ broader vision of delivering...
Utopai Studios and Huace Film & TV Co., Ltd. today announced a new co-production deal for Journey to the West: The Lost Five Hundred Years, a fully AI-generated animated series created using PAI, Utopai Studios’ cinematic storytelling AI system, and the opening chapter in a planned global animated and theatrical franchise inspired by one of...
The Esports Foundation (EF) today announced Aya Nakamura, DJ Snake, and Theodora as the headline performers for the Opening Ceremony of the Esports World Cup 2026 (EWC), taking place in Paris at La Seine Musicale on July 8. The performance will kick off the inaugural international edition of the world’s largest esports and gaming event,...
