Meta is expanding its use of data shared by businesses to deliver more personalised experiences across its platforms, including content recommendations, artificial intelligence responses, and targeted advertising. The move reflects Meta’s broader strategy of leveraging data and AI to improve user engagement, provide more relevant content, and enhance the effectiveness of advertising experiences across its...
adidas has unveiled a Rocket League-inspired fan experience ahead of the FIFA World Cup 2026, bringing together the worlds of football, gaming, and digital entertainment to engage a new generation of sports fans. The initiative reflects adidas’ ongoing efforts to connect with younger audiences through immersive experiences that blend physical sport with digital culture. By...
LG Electronics has appointed Ahmad Abed as Chief Operating Officer for its ES Company Air Conditioning business across the Middle East and Africa (MEA), reinforcing the company’s commitment to strengthening its leadership capabilities and expanding its presence in the rapidly growing climate solutions market. The appointment comes as demand for energy-efficient cooling systems, smart building...
Valu Jordan has entered into a strategic partnership with Network International Jordan, marking a significant step toward enhancing digital payment capabilities and supporting the continued growth of Jordan’s evolving fintech ecosystem. The collaboration is expected to strengthen payment infrastructure, improve transaction experiences, and expand access to innovative financial solutions for businesses and consumers across the...
Accenture (NYSE: ACN) has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group. Whalar will become part of Accenture Song adding scaled creator and influencer engagement to its customer growth capabilities. This is a pivotal shift in the evolution of the creator economy on a global scale. By connecting real-time insights,...
Neysa has appointed Anup Purohit as Strategic Advisor, strengthening its leadership ecosystem as the company continues to expand its presence in the rapidly evolving artificial intelligence and cloud infrastructure landscape. The appointment brings significant industry expertise to Neysa at a time when enterprises across sectors are accelerating investments in AI, cloud computing, data platforms, and...
Meta and Reliance Industries have reportedly partnered to develop a 168-megawatt (MW) artificial intelligence-focused data centre in India, marking a significant step toward strengthening the country’s AI infrastructure and digital capabilities. The proposed project underscores the growing importance of large-scale computing infrastructure as artificial intelligence adoption accelerates across industries worldwide. As businesses increasingly rely on...
Broadway, India’s leading experiential retail destination where commerce meets culture, has officially launched its much-anticipated Mumbai flagship store at Hill Road, Bandra West. Spanning 40,000 sq. ft. across four floors, the store houses over 200 brands across fashion, beauty & skincare, wellness, and lifestyle, offering consumers a thoughtfully curated environment that blends shopping with engagement...
TUTE Consult, one of India’s leading independent Marketing Communications Consultancies, today formally announced the launch of Vector – its dedicated brand strategy, research and intelligence division for both Indian and international markets. Vector has completed a structured three-month soft launch during which it delivered over 200 pieces of proprietary research, brand audits and narrative intelligence...
As artificial intelligence rapidly transforms the marketing landscape, brands are discovering that technology alone is not enough to guarantee success. While AI offers unprecedented opportunities for automation, personalisation, and efficiency, marketers continue to face significant challenges around measurement, attribution, and effective communication across diverse audiences and markets. Industry experts believe that the future of marketing...
