India's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. Cold coffee has evolved from a niche café offering into one of the fastest-growing beverage categories, driven largely by changing consumption habits among Generation Z consumers. As younger audiences increasingly seek convenience, flavour variety, and lifestyle-oriented products, beverage brands are racing to capture a larger share of the expanding cold coffee market. From ready-to-drink beverages and café-style offerings to premium bottled coffee and innovative flavour combinations, companies are investing heavily in product development and marketing to appeal to a generation that values both taste and experience. Industry experts believe Gen Z's growing preference for cold coffee is reshaping the beverage landscape and creating significant growth opportunities for brands across multiple categories. Gen Z Is Redefining Beverage Consumption Younger consumers are approaching…
