Ashwini Ramakrishnan Joins Levi Strauss & Co. to Lead Brand in India

Ashwini Ramakrishnan has joined Levi Strauss & Co. as Brand Lead, India, taking on a new marketing leadership role as the company continues to strengthen its brand presence in the Indian market.

Ramakrishnan announced her appointment in a post on LinkedIn, sharing her excitement about the new chapter and her plans to work with the team on the brand’s next phase of growth in India.

“Excited to share that I’ve joined Levi Strauss & Co. as Brand Lead, India. As I begin this new chapter, I’m looking forward to collaborating with this amazing team and contributing to the brand’s next phase of growth in India,” she said.

Over 13 Years of Marketing Experience

Ramakrishnan brings more than 13 years of marketing experience, with expertise spanning brand building, consumer research, traditional and digital media planning, content strategy, creative development, go-to-market strategy, PR and growth marketing.

Her experience covers multiple aspects of brand and consumer marketing, including developing brand strategies, understanding consumer behaviour and driving integrated marketing initiatives.

Experience Across Cleartrip, Flipkart and Titan

Prior to joining Levi Strauss & Co., Ramakrishnan worked with organisations including Cleartrip, Flipkart and Titan Company, building experience across consumer-facing businesses and diverse marketing environments.

Her background across these companies has given her exposure to brand management, consumer engagement and growth-focused marketing.

New Brand Leadership Mandate

In her new role, Ramakrishnan will be part of Levi Strauss & Co.’s India team, where she will contribute to the company’s ongoing brand-building efforts and growth in the market.

Her appointment comes as Levi Strauss & Co. continues to strengthen its presence in India, with Ramakrishnan bringing a combination of brand strategy, consumer understanding and integrated marketing experience to the role.