As India prepares for Flipkart’s Big Billion Days, the brand has taken the shopping festival to the streets of Kolkata with ‘Kothaye Jaabe Dada?’, an activation that taps into the city’s familiarity with the term “BBD” and gives it a new festive meaning. Turning BBD Bagh into a Big Billion Days Connection The campaign draws...
In a smartphone market where launches often focus on specifications, pricing and feature comparisons, Krea8 took a different approach for the launch of Lava Virat, starting with a consumer perception challenge rather than the product’s specifications. The independent creative agency identified that the challenge was not simply communicating what was new about Lava Virat, but...
Flipkart has rolled out a new film, Yahan Kuch Bhi Ho Sakta Hai, for its Big Billion Days 2026 campaign. The film explores how unexpected moments can change the course of an otherwise ordinary day, turning situations of misfortune into surprising moments of luck. The campaign features actors Sreeleela, Aneet Padda and Jackie Shroff, alongside...
Innoviti Technologies Ltd. has appointed Ramdas Parameswaran as Chief Financial Officer (CFO). Ramdas Parameswaran brings over 20 years of finance experience across FMCG, E-commerce and Insuretech. He has held leadership roles at HUL, PepsiCo, Heinz, Flipkart and was the CFO of Acko Life Insurance prior to joining Innoviti. His expertise spans business finance, controllership, investor...
Himalaya is set to appoint Vikas Gupta as Chief Executive Officer, India, as the company strengthens its leadership team and prepares for its next phase of growth in the Indian market. Gupta will take charge of Himalaya’s India business effective September 23, 2026. Gupta Moves from VLCC Gupta joins Himalaya from VLCC, where he currently...
Ashwini Ramakrishnan has joined Levi Strauss & Co. as Brand Lead, India, taking on a new marketing leadership role as the company continues to strengthen its brand presence in the Indian market. Ramakrishnan announced her appointment in a post on LinkedIn, sharing her excitement about the new chapter and her plans to work with the...
Aditya Chitta has joined PhonePe Ads as Head of Large & Strategic Accounts, moving from Flipkart after nearly a decade with the e-commerce company. Chitta announced the move in a LinkedIn post, marking a new phase in his career in digital advertising and monetisation. Decade-Long Stint at Flipkart Chitta joined Flipkart in 2016 as Manager...
Walmart-owned Flipkart is preparing to enter India’s fast-growing online food delivery market, marking another major expansion of its digital commerce ecosystem after its recent push into quick commerce with Flipkart Minutes. According to reports, the company plans to launch its food delivery service in the coming weeks, initially rolling it out on a limited scale...
Swiggy CEO Sriharsha Majety has signalled a more disciplined and sustainable growth strategy for the company, indicating that Swiggy will avoid entering an aggressive cash-burn battle with major competitors like Amazon and Flipkart in India’s rapidly evolving commerce and quick delivery market. The comments come at a time when India’s e-commerce and quick commerce sectors...
Flipkart Commerce Cloud has launched a new campaign celebrating women who return to their professional journeys after motherhood, shining a spotlight on resilience, ambition, and personal reinvention. The campaign reflects the growing industry focus on workplace inclusivity, career re-entry support, and evolving conversations around women balancing motherhood and professional aspirations. By focusing on emotional storytelling...
