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VML: Shaping Connected Brand Experiences Across the GCC

VML is a globally recognized creative and experience agency that brings together creativity, technology, commerce, and customer experience to build meaningful connections between brands and people. Across the GCC, VML helps businesses transform ideas into impactful brand experiences that drive engagement, loyalty, and growth. With a human-centric approach and a passion for innovation, VML partners...

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Brands Brew New Growth Opportunities as Gen Z Fuels Cold Coffee Craze

India’s younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. Cold coffee has evolved from a niche café offering into one of the fastest-growing beverage categories, driven largely by changing consumption habits among Generation Z consumers....