India’s younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. Cold coffee has evolved from a niche café offering into one of the fastest-growing beverage categories, driven largely by changing consumption habits among Generation Z consumers....
Saudi Arabia, a new generation isn’t just consuming sports and entertainment it’s reshaping it. According to a recent industry report, Gen Z audiences in the Kingdom are emerging as powerful cultural drivers, influencing how content is created, consumed, and experienced. From stadiums to streaming platforms, this digitally native generation is pushing brands, leagues, and creators...
Fixderma has rolled out a new sunscreen campaign anchored in a catchy, Gen Z-focused jingle film. The move reflects the brand’s evolving marketing strategy one that leans into music, relatability, and short-form content to drive engagement. As skincare awareness grows among younger consumers, Fixderma is positioning itself as a brand that not only delivers efficacy...
Coca-Cola India has partnered with Burger King India to roll out ‘Feast on Wheels’, a campus-focused activation aimed at engaging Gen Z audiences through on-ground, experience-led interactions. The initiative reflects a growing shift in marketing strategies, where brands are moving beyond traditional formats to create culture-driven experiences that resonate with younger consumers. Bringing the Brand...
