What started as a supply hiccup has now fizzed into a full-blown internet moment. A reported shortage of Diet Coke has taken over social media feeds, with users turning panic into punchlines and frustration into viral content. From witty one-liners to dramatic “end-of-the-world” memes, the internet is doing what it does best turning everyday chaos...
In Conversation with Media Mohalla – Empower Her Exclusives | Rubeena Singh, MD, NP Digital India Rubeena Singh’s With over two decades of experience in the digital marketing and media industry, Rubeena Singh is a seasoned leader committed to driving business growth and operational excellence. As Managing Director of NP Digital India, she leverages her...
Hyphen has launched its latest campaign featuring Kriti Sanon as the quirky and vigilant ‘SPF Police’. The campaign uses humour and relatability to spotlight an often-ignored skincare essential sunscreen. As awareness around skincare grows, Hyphen is positioning itself as a brand that not only educates but also engages consumers through creative storytelling. A Fun Take...
Jack Daniel’s has appointed 22feet Tribal Worldwide as its integrated creative agency. The mandate will see the agency handle end-to-end creative responsibilities, including digital storytelling, brand campaigns, and consumer engagement initiatives. The partnership comes at a time when brands in the alco-bev category are increasingly focusing on innovative, surrogate, and experience-led communication to stay relevant...
Omnicom Advertising has partnered with Google to introduce an AI-led creative intelligence system across the Middle East. The initiative is aimed at transforming how brands conceptualise, execute, and optimise campaigns in an increasingly digital-first ecosystem. The rollout underscores the Middle East’s rising importance as a hub for innovation-led marketing and data-driven decision-making. Driving the Next...
Mumbai Indians has partnered with Malaysia Airlines to launch a specially designed MI-themed aircraft. The collaboration transforms air travel into an immersive cricket experience bringing the energy of matchday to the skies. The initiative marks a unique intersection of sports, travel, and brand storytelling, positioning Mumbai Indians as a truly global franchise. From Stadiums to...
In Conversation with Media Mohalla MM Talk’s – Abhishek Kar | Investor, Mentor & Financial Educator | 7.5M+ Community Builder Abhishek Kar is one of India’s most influential voices in financial education and behavioral investing, known for making complex market systems simple, relatable, and actionable for mass audiences. A TEDx speaker and author of Stocks...
The much-awaited Michael steps onto the big screen carrying the weight of legacy, fandom, and global curiosity. Positioned as a tribute to one of music’s most influential icons, the film sets out to celebrate genius and in many ways, it does so with striking precision. However, while the music soars, the storytelling feels restrained, offering...
Fenty Beauty is bringing its “Beauty for All” positioning into sharper focus in India with a market-specific retail activation that blends cultural relevance with experiential marketing. “Fenty Beauty has always been about making sure everyone feels seen, included and celebrated… India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki...
adidas Originals has partnered with Ranveer Singh to unveil India’s first co-created Superstar sneaker. The collaboration marks a significant milestone for the brand as it deepens its focus on localisation and cultural relevance in one of its fastest-growing markets. The launch reflects adidas Originals’ evolving strategy moving beyond global templates to create products that are...
