Burson has appointed former Accenture executive Jennifer Stearns as Global Chief Innovation Officer, succeeding Chad Latz, who announced his departure from the agency last week. Stearns will join Burson on September 22 and will oversee the agency’s AI and innovation initiatives. Her responsibilities will include developing new products, expanding existing technology tools and working with WPP on the broader adoption of AI across the business. Stearns Brings Accenture Experience Stearns joins Burson with more than a decade of executive experience at Accenture, where she held leadership positions spanning technology, sales and organisational change. Her experience across these areas will support Burson’s focus on developing technology-led solutions and expanding its innovation capabilities. Appointment Follows Limbik Acquisition Stearns’ appointment comes shortly after Burson acquired Limbik, a predictive intelligence company that had previously partnered with the agency on Decipher, an AI-powered platform designed to identify and assess emerging narratives. As part of the…
