Havas Creative Network has announced the appointment of W. Joe DeMiero as Chief Client & Business Officer for North America, marking another major leadership move as the agency network continues strengthening its client partnerships, integrated growth strategy, and business expansion across the region. The appointment reflects the growing importance of client-centric leadership within the modern...
A cultural reference made by PM Narendra Modi during his visit to Italy has unexpectedly evolved into one of India’s latest viral internet moments, with brands rapidly embracing the now-trending “Melody” wave across social media platforms. What began as a light-hearted cultural interaction quickly transformed into a marketing opportunity, as companies, creators, and digital audiences...
The global advertising and marketing industry is witnessing another major transformation as WPP announced that it has secured a worldwide AI-led marketing mandate for Jaguar Land Rover. The partnership signals a growing shift toward artificial intelligence-powered marketing strategies as global automotive brands increasingly invest in data-driven customer engagement and digital transformation. The move further strengthens...
BRND.ME’s MyFitness has rolled out a new digital campaign featuring actor, performer and fitness enthusiast Nataša Stanković. The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience and indulgence. The campaign is rooted in a simple idea: healthy eating does...
Building buzz ahead of the 24th edition of its marquee event, the End of Reason Sale (EORS), Myntra has unveiled a highly engaging and relatable marketing campaign. Spotlighting compelling value across 6 million+ styles from an array of fashion, beauty, and lifestyle brands, the two films feature Ranbir Kapoor, Kiara Advani, and a star-studded cast....
Modern marketing is undergoing a major transformation. In an era where consumers are exposed to thousands of ads, notifications, videos, and brand messages every day, attention alone is no longer enough. Increasingly, marketers are focusing on something deeper the subconscious mind. From emotional storytelling and sensory branding to behavioural science and AI-driven personalisation, brands are...
In Conversation with Sandipan Aich | Media Mohalla MM Talk’s Sandipan Aich is the General Manager – Corporate Relations and PR for the K.K. Birla Group of Sugar Companies. In his current role, he leads corporate communications, public relations, and stakeholder engagement initiatives across the Group’s sugar businesses, with a focus on strengthening reputation, driving...
K-beauty brand LANEIGE has unveiled a new global campaign for its third-generation Neo Cushion in collaboration with creative agency Jung von Matt HANGANG, as the company continues strengthening its international beauty and skincare positioning across key global markets. The campaign highlights LANEIGE’s evolving focus on innovation-led beauty experiences, premium skincare technology, and digitally driven global...
redBus, the world’s largest online bus ticketing platform, is witnessing a strong surge in intercity travel from Delhi ahead of the pilgrimage travel window. Data from the redBus platform indicates that bus bookings from Delhi are projected to grow by 28% between 1st May till 2nd June 2026 (compared to the same period last year),...
ImagiNxt 2026, India’s Festival of Technology & Innovation, will convene leaders across technology, policy, startups, science and capital at the Jio World Convention Centre, Mumbai, on 22-23 May 2026. The event will feature keynote addresses by Dr. Jitendra Singh, Hon’ble Minister of State of the Department of Science and Technology and the Prime Minister’s Office,...
