Hybrid India today reaffirmed its long-term commitment to the Indian market, announcing a leadership transition as part of the company’s continued evolution and growth strategy. The company confirmed that its India operations continue without interruption. All client engagements, agency partnerships, ongoing campaigns are proceeding as planned, supported by Hybrid’s experienced leadership team and regional management....
Afzal Khan is moving on from Times Network after an impactful stint, marking the end of a significant chapter in his professional journey where he played a key role in shaping digital growth, revenue innovation and new-age business initiatives. A digital media professional with experience across platforms including Zigwheels, Speaking Tree, Columbia Audience Network, GQ,...
Indian premium elevator manufacturer HYBON has partnered with Italian luxury lifestyle brand Tonino Lamborghini to introduce an exclusive luxury elevator collection in India, marking the brand’s first venture into the vertical mobility segment. Alongside the launch, HYBON announced an investment of ₹100 crore (approximately US$11.7 million) to strengthen its presence in India’s premium luxury elevator...
Tabby has apologised after mistakenly sending a promotional email informing thousands of customers that they had won an Emirates flight voucher through a Tabby Visa Card raffle. The email, distributed on Friday, congratulated recipients for being “one of the lucky Tabby Visa Card raffle winners” and stated they had won an AED5,000 Emirates flight voucher....
Yash Raj Films (YRF) has announced a strategic investment in digital entertainment company Rusk Media as the two companies join forces to develop original animation and vertical micro-drama intellectual property (IP) aimed at Gen Z and Gen Alpha audiences. The collaboration reflects YRF’s continued expansion beyond traditional film production as it strengthens its presence in...
Comcast has announced plans to separate its media and technology operations into two independent publicly traded companies through a tax-free spin-off of NBCUniversal and Sky, marking one of the company’s most significant strategic restructurings in recent years. The move is designed to position both businesses for long-term growth as rapid technological advancements, shifting consumer preferences...
Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled a new cross-cultural campaign featuring Indian composer and performer Anirudh Ravichander and Emirati singer-songwriter Arqam Al Abri. Filmed across Dubai’s heritage districts and contemporary cultural destinations, the collaboration celebrates the city’s role as a...
BMW Group Middle East has expanded its connected mobility ecosystem by integrating STARZPLAY into BMW and MINI in-vehicle infotainment systems, bringing premium entertainment and live sports directly to customers across the Middle East. The integration enables eligible BMW and MINI owners equipped with ConnectedDrive to access STARZPLAY’s extensive library of live sports, blockbuster movies, TV...
Laqshya Media Group has announced the reappointment of Bharat Bhushan Kedia as Senior Vice President and National Head – Planning and Buying, effective immediately. Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media. In his new role, Kedia will lead the planning and buying function across the...
The way brands connect with consumers is undergoing a fundamental transformation. For decades, marketers relied heavily on local traditions, regional insights, and cultural nuances to build meaningful relationships with their audiences. Today, however, the definition of “local” has evolved. In an era where entertainment, technology, and social media transcend borders, global pop culture has become...
