Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Limited (“Axis Max Life”/“Company”), has deployed GreyLabs AI’s Voice AI Suite, purpose-built for BFSI enterprises, to unlock deeper customer intelligence and drive sales effectiveness. The deployment has enabled Axis Max Life to move beyond limited, selective call reviews to 100% AI-led assessment of...
Scan4Health, one of India’s fastest‑growing integrated diagnostics companies, today announced the appointment of Abhay Singh Kumpawat as Chief Product & AI Officer (CPAO). In this newly created leadership role, Abhay will head Product, Artificial Intelligence and Growth to accelerate Scan4Health’s vision of creating a clinical‑intent driven, AI‑first diagnostics platform across India. An IIT Roorkee alumnus,...
“Somewhere in India right now, a livestream is attracting more viewers than many primetime television shows ever will. There are no scripts, no ad breaks just a creator and a community interacting in real time. That’s a fundamentally different form of media. What makes gaming creators so powerful isn’t just their reach; it’s the relationships...
The Esports World Cup 2026 Week 2 is done, and Paris has seen four more trophies lifted in an action-packed Championship Weekend. Free Fire and Mobile Legends: Bang Bang brought mobile esports to the global stage on Saturday, before Dota 2 and League of Legends crowned new winners to round off a rollercoaster of a...
Johnson’s Baby has appointed Pragya Mehra as its Global Equity & Communications Manager, marking a new chapter in her career as she takes on a role focused on shaping the brand’s global identity and consumer engagement. Mehra announced the development through a LinkedIn post, sharing her excitement about joining one of the world’s most recognized...
RENÉE Cosmetics, one of India’s fastest-growing beauty brands, has collaborated with internet sensation and Bollywood’s favourite “BFF,” Orry (Orhan Awatramani), for its upcoming micro-drama series. Designed for today’s digital-first audience, the campaign blends beauty with entertainment, tapping into the growing popularity of short-form, story-led content that keeps consumers engaged while staying rooted in the latest...
Crawford & Company has appointed Christopher Wylie as Regional Director, Middle East, strengthening its leadership team with a seasoned executive who brings more than two decades of experience in property tax consulting, strategic planning, and complex asset management. In his new role, Wylie will lead the company’s regional growth strategy, enhance client engagement, and support...
Mars Snacking has appointed Swarn Singh as Director – Research & Development (India Cluster), reinforcing the company’s commitment to advancing product innovation and strengthening its research and development capabilities in one of its key growth markets. In his new role, Singh will lead the company’s R&D strategy for the India cluster, driving innovation, accelerating product...
Graphite India Limited has appointed Dhaval Morparia as its Senior Vice President & Chief Human Resources Officer (CHRO), reinforcing the company’s commitment to building a future-ready workforce and strengthening its people strategy. In his new role, Morparia will lead the company’s human resources function, overseeing talent management, organizational development, leadership capability, and people transformation initiatives....
NIVEA Egypt has introduced an immersive ‘NIVEA Fuel Bar’ pop-up activation as part of its latest campaign for Daily Fluid SPF 50+ sunscreen, offering consumers an engaging brand experience that reinforces the importance of everyday sun protection. Designed as an interactive installation, the activation has quickly gained traction on social media, earning praise for its...
