Before launching chocolates, burgers or lunch kits, Jimmy Donaldson better known as MrBeast spent years building something far more valuable: audience trust. His rise wasn’t fuelled by conventional marketing. Instead, every YouTube video became an opportunity to strengthen his relationship with millions of viewers. By the time he entered the consumer goods space, he had...
In a pioneering step towards human-centric use of technology, Adani Navbharat Developers Private Limited (ANDPL), the SPV leading the Dharavi Redevelopment Project (DRP), has launched Dharavi Didi, an interactive AI companion designed to provide Dharavikars with instant and anytime access to verified project information. As one of Asia’s largest urban redevelopment initiatives moves forward, many...
NODWIN Gaming, South Asia’s leading gaming and esports company, today announced the finalists of BGMI: NAYE KHILADI powered by KRAFTON India Esports, its grassroots-focused Battlegrounds Mobile India (BGMI) tournament designed to discover and elevate the next generation of esports talent. Built around the spirit of #AbTeriBaari, the tournament has brought together aspiring players and emerging...
Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale entity of Myntra, has entered into a strategic partnership with the Benetton Group-owned brand Sisley to expand in India. The association gives MJIPL the right to distribute the brand’s range of products while holistically scaling Sisley’s omni-channel presence in India. As a part of the master...
ANHAD Group has appointed Adil Altaf as Chief Executive Officer to lead its real estate vertical. Adil will take charge of strategy, operations, and the launch of upcoming projects as the company prepares to establish its presence in Gurugram’s residential market. Adil is a seasoned professional with extensive experience in Indian real estate, including stints...
India has qualified for the Rocket League main event at the inaugural Esports Nations Cup (ENC) 2026 after producing an impressive run in the Asia Pacific Regional Qualifier. The team secured one of the region’s three qualification spots and will represent the country at the global nation-based esports competition in Riyadh, Saudi Arabia, from November...
Reinforcing its commitment to thoughtful brand building and guest-centric storytelling, The Astor Goa has appointed Mehbubi Khaji as its Assistant Marketing & Communications Manager. With a background spanning the casino, entertainment, and hospitality sectors, Mehbubi brings a well-rounded perspective to luxury hospitality marketing. Her experience encompasses integrated marketing, digital strategy, public relations, content development, events,...
With World Beer Day around the corner, consumers are looking beyond simply raising a glass to celebrating meaningful moments with friends and family. From cosy house parties and game nights to intimate dinners and weekend catch-ups, beer is becoming an integral part of bringing people together over great conversations and shared experiences. Making these occasions...
NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has revealed the country’s Honor of Kings roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also been awarded...
Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Limited (“Axis Max Life”/“Company”), has deployed GreyLabs AI’s Voice AI Suite, purpose-built for BFSI enterprises, to unlock deeper customer intelligence and drive sales effectiveness. The deployment has enabled Axis Max Life to move beyond limited, selective call reviews to 100% AI-led assessment of...
