Bhavna Verma Concludes Five-Year Journey at Hindustan Unilever

Bhavna Verma has announced the end of her five-year stint at Hindustan Unilever (HUL). She was most recently serving as Global Brand Director, POND’S, a role she took on in August 2024.

During her tenure, Verma worked on brand strategy and growth for POND’S, including its communication and innovation roadmap.

Leading POND’S Brand Strategy

Before taking on the Global Brand Director role, Verma served as Marketing Manager, POND’S, from July 2021 to July 2024.

Across these roles, she was involved in shaping the brand’s strategy, communication and innovation agenda, with a focus on driving its relevance among evolving consumer audiences.

Eight Years at Reckitt

Verma joined HUL after spending eight years at Reckitt, where she held multiple marketing roles across brands including Dettol, Veet, Dermicool and Strepsils.

She began her career at Reckitt as a Management Trainee in 2013 and went on to build experience across several consumer brands and marketing functions.

Reflecting on Five Years at HUL

In a LinkedIn post announcing her departure, Verma reflected on five key lessons from her time working across brands.

She highlighted the importance of understanding consumers, making clear choices and keeping legacy brands relevant as audiences and their expectations change.

Bringing POND’S Legacy to Gen Z

One of the notable initiatives during Verma’s tenure at HUL was the recreation of POND’S iconic “Googly Woogly Wooksh” campaign for a Gen Z audience.

Verma described the initiative as an opportunity to bring a legacy piece of brand work into contemporary culture, connecting an established brand property with a new generation of consumers.

Next Move Yet to Be Announced

Verma’s five-year association with Hindustan Unilever now comes to an end following her tenure across POND’S marketing and global brand leadership.

She has not yet shared details of her next professional move.