Cloudera has appointed Koen van Erp to lead Alliances and Channels across Europe, the Middle East, and Africa (EMEA), reinforcing the company’s commitment to strengthening its partner ecosystem and accelerating growth in one of its most strategically important regions. The appointment comes as enterprises across EMEA continue to invest heavily in data management, analytics, artificial...
Hanover Communications has appointed Samantha Gregson Donnelly as Managing Director for the Middle East, reinforcing the consultancy’s commitment to regional expansion, client growth, and strengthening its strategic communications capabilities across one of the world’s fastest-evolving business markets. The appointment comes as organisations across the Middle East increasingly seek integrated communications expertise to navigate complex stakeholder...
Samsonite has announced the appointment of a new Vice President of Marketing for the Asia-Pacific (APAC) and Middle East regions, reinforcing the company’s focus on strengthening brand visibility, consumer engagement, and regional growth across two of the world’s fastest-evolving travel and lifestyle markets. The leadership appointment comes as the global travel and mobility sector continues...
The rapid rise of Agentic AI is beginning to trigger major conversations across the Middle East’s advertising and marketing ecosystem, as brands, agencies, and technology companies explore how autonomous AI systems could fundamentally transform campaign planning, media buying, content production, and consumer engagement. Unlike traditional AI tools that primarily assist with specific tasks, Agentic AI...
As anticipation builds for the 2026 FIFA World Cup, brands across the Middle East are preparing for what could become one of the region’s biggest global marketing opportunities in recent years. With football continuing to dominate audience attention across the Middle East and North Africa (MENA), marketers are increasingly viewing the tournament as a powerful...
Rising geopolitical tensions across the Middle East are beginning to expose vulnerabilities within the global luxury duty-free and travel retail industry, a sector that has witnessed rapid post-pandemic recovery driven by international tourism, premium consumer spending, and expanding airport retail ecosystems. As uncertainty impacts travel sentiment, airline operations, and regional mobility, industry observers are increasingly...
Lemma and Continuum Media have expanded their partnership into the Middle East, marking a significant step in strengthening their presence across one of the world’s fastest-growing digital advertising markets. The collaboration aims to enhance programmatic advertising capabilities and accelerate innovation in the region’s evolving media ecosystem. The move reflects the growing demand for data-driven, automated,...
WPP Media MENA has secured the top position in Egypt for both total business and net new business wins, according to the latest industry report. The achievement highlights the network’s strong momentum in one of the Middle East and North Africa region’s most competitive media markets. The ranking reflects WPP Media MENA’s ability to combine...
Publicis Groupe has announced the appointment of Zachary B. as Chief AI Officer for the Middle East and Turkey, reinforcing its strategic commitment to advancing artificial intelligence capabilities across key growth markets. The move reflects the Groupe’s continued focus on embedding data, technology, and AI at the core of its regional operations. Advancing AI-Led Transformation...
