8Bit Creatives, India’s leading gaming talent management agency, has partnered with KICK, the world’s fastest growing livestreaming platform with over 110 million users, becoming its first official creator agency partner in India. As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul...
The Esports World Cup 2026 officially kicked off in Paris, France, with last night’s Opening Ceremony at La Seine Musicale, welcoming the world’s best players, leading esports Clubs, publishers, partners, creators and fans to the first international edition of the world’s largest esports and gaming event. Combining music, cinematic storytelling, competition and Parisian culture, the...
STING Energy® has unveiled the official music video for “The Sting Within Me,” its Formula 1®-inspired global anthem created in collaboration with internationally acclaimed music producer Alan Walker. Blending the thrill of motorsport with cinematic storytelling, the campaign transforms a viral fan observation into a global entertainment experience that celebrates speed, music and emotion. The...
Restaurant Brands Asia Limited (RBA), the operator of Burger King in India and Burger King and Popeyes in Indonesia, has announced the successful completion of its acquisition by Inspira Global through its food and beverage platform, Lenexis Foodworks Private Limited. The transaction, valued at ₹2,235 crore, marks one of the largest deals in India’s quick-service...
Prime Video & Amazon MGM Studios has appointed Shilpa Sharda as Head of Music, strengthening its leadership team as the streaming platform continues to expand its original content and entertainment offerings in India. Sharda announced her new role through a social media update. A seasoned music industry professional, Sharda brings over 15 years of experience...
Chapter2Drip, the purpose-led streetwear and lifestyle brand co-founded by Rhea Chakraborty and Showik Chakraborty, has announced the opening of its first experiential retail store in Delhi at Priya Complex, Basant Lok, Vasant Vihar. This will be the brand’s third store following the success of its Mumbai stores across Bandra and Colaba. The Delhi store also...
In a move that reinforces its commitment to building a future-ready marketing ecosystem, Pravis has appointed Amit Duggal as its Founding Chief Growth Officer, strengthening the company’s leadership across media, artificial intelligence, and growth strategy. With more than two decades of experience spanning media leadership, entrepreneurship, and digital transformation, Duggal joins the founding team at...
VML is a globally recognized creative and experience agency that brings together creativity, technology, commerce, and customer experience to build meaningful connections between brands and people. Across the GCC, VML helps businesses transform ideas into impactful brand experiences that drive engagement, loyalty, and growth. With a human-centric approach and a passion for innovation, VML partners...
TOD by beIN and talabat are celebrating the success of their FIFA World Cup 2026™ collaboration, a regional campaign that brought together sports streaming and food delivery to enhance the matchday experience for football fans across the Middle East and North Africa. To mark the partnership, senior representatives from both companies gathered at beIN headquarters...
Usha International has appointed Varun Yadav as Head of Marketing – Fans, entrusting him with the marketing mandate for one of the brand’s flagship product portfolios. Sharing the update on LinkedIn, Yadav expressed excitement about the new role, highlighting that it brings together his experience across brand marketing, product management, and business strategy. “I’ve had...
