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Tata Motors Elevates SUV Marketing Focus with Ejaz Takey Appointment

Tata Motors has appointed Ejaz Takey as Head of SUV Marketing, reinforcing the company’s commitment to strengthening its sport utility vehicle portfolio and enhancing consumer engagement in one of India’s fastest-growing automotive segments. The appointment comes as SUVs continue to dominate consumer preferences across the Indian automobile market, driving significant growth for manufacturers investing in...

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Century Immencity Brings the World to North Bengaluru with ‘It’s All Happening Here’ Campaign

Century Real Estate has unveiled a campaign for Century Immencity, its upcoming 50+acre mixed-use destination on Airport Road in Jakkur, North Bengaluru. Anchored in the thought, “It’s All Happening Here,” the campaign positions Immencity as the epicentre of a new urban lifestyle ecosystem, bringing together work  , leisure, retail, F&B, hospitality, events and culture within...

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UTOPAI STUDIOS LAUNCHES PAI 2.0, ITS NEXT-GENERATION CINEMATIC STORYTELLING AI SYSTEM FOR CREATORS AND PROFESSIONAL TEAMS

Utopai Studios today announced the launch of PAI 2.0, the next major release of its cinematic storytelling AI system and a significant step forward in the company’s push to build the infrastructure layer for AI-native filmmaking. PAI 2.0 arrives less than two months after PAI’s April debut and amid strong early commercial demand for Utopai...

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BKT India Hands Media Planning and PR Responsibilities to Yamini Gharge

BKT India has entrusted media planning and public relations responsibilities to Yamini Gharge, a move aimed at strengthening the brand’s communications strategy, enhancing media visibility, and building stronger engagement with stakeholders across key markets. The mandate comes as brands increasingly seek integrated communication approaches that combine strategic media planning with reputation management and public relations...

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Katch International Strengthens Leadership Team with Zeinoun Aridi and Evelyn Moussallem Appointments

Katch International has announced the appointments of Zeinoun Aridi and Evelyn Moussallem to its senior leadership team, reinforcing the agency’s commitment to regional growth, client service excellence, and expanding its strategic communications capabilities across the Middle East. The appointments come as communications consultancies continue investing in senior talent to address increasing demand for integrated public...

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Reliance Industries Accelerates AI Push to Power Future Entertainment Growth

Reliance Industries is increasingly positioning artificial intelligence at the centre of its entertainment growth strategy, as the company seeks to transform content creation, audience engagement, advertising, and digital media experiences across its expanding entertainment ecosystem. The move comes as media and entertainment companies worldwide embrace AI-driven technologies to improve operational efficiency, personalise content experiences, optimise...

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CNN Files Lawsuit Against Perplexity AI Over Copyright and Content Concerns

CNN has initiated legal proceedings against Perplexity AI, alleging unauthorised use of its news content and raising fresh questions about copyright protection, content ownership, and the responsibilities of artificial intelligence platforms in the rapidly evolving digital information ecosystem. The lawsuit represents the latest chapter in the growing tension between traditional news publishers and AI companies...

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BRND.ME’s Villain Launches Ultimate Oud Range in India, Strengthening Its Value-Premium Fragrance Portfolio

Villain, a fast-growing fragrance brand by BRND.ME , has launched its Ultimate Oud Range in India, deepening its play in the value-premium fragrance segment with a collection inspired by Middle Eastern scent profiles. The five-fragrance Eau de Parfum range comprises Azure Musk, Bukhoor Oud, Golden Oud, Smoked Oud and White Oud. Each fragrance is available...

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Sony Entertainment Television and Sony LIV celebrate everyday women through the ‘Ghar Ki Superstar Contest’ on Tum Ho Naa

Sony Entertainment Television’s recently launched reality game show, ‘Tum Ho Naa – Ghar Ki Superstar,’ hosted by the charismatic Rajeev Khandelwal, is all set to turn its viewers into active participants. It turns the spotlight on everyday women with the exciting ‘Ghar Ki Superstar Contest’ on Tum Ho Naa starting from 1st June 2026. Integrated...

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How Vivo Strengthened Its Smartphone Position Through Offline Retail Dominance

Vivo has emerged as one of the most influential players in India’s smartphone market by aggressively building a deep offline retail network that helped transform brand visibility into long-term market share growth. While many smartphone brands focused heavily on online flash sales and e-commerce-driven expansion, Vivo strategically prioritised physical retail penetration, local dealer relationships, and...