LetzRyd, a mobility supply infrastructure platform focused on organising and scaling urban transport through technology, has introduced LetzOwn, a first-of-its-kind driver ownership model designed to make India’s gig mobility economy more financially inclusive. LetzOwn, an innovative ownership platform developed by LetzRyd, tackles a longstanding challenge in the mobility sector by helping commercial drivers transition from...
The 12th HR Tech Summit and Awards 2026 concluded at The Westin Gurgaon, New Delhi, with HR Anexi standing out as the exclusive AI Transformation Partner through its practice, BOTS.AI. The company delivered a sharp message to CHROs: AI is not a tech problem; it is a people problem, and it belongs in HR’s hands. A key...
Primex Media Services, a leading media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings. Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand...
In a category often dominated by product-centric communication, ITC Mangaldeep’s latest brand film takes a refreshingly human route. The campaign shines a spotlight on the brand’s unique ‘Sixth Sense’ initiative, an ongoing program that places visually impaired individuals at the heart of its fragrance development process. Conceptualised by Ogilvy, the film moves beyond conventional conversations...
As the countdown to the FIFA World Cup 2026 gathers momentum, music is once again becoming a powerful force in shaping the tournament’s global cultural narrative. Adding an Indian touch to football’s biggest stage, Nora Fatehi has unveiled ‘Siir Siir’, a high-energy track that forms part of the Official FIFA World Cup 2026 Album. The...
Brazen MENA has announced four new client wins, reinforcing its position as one of the region’s growing communications and public relations agencies. The latest additions to its portfolio highlight increasing demand for strategic communications, brand storytelling, and integrated marketing solutions across the Middle East. The new business wins reflect Brazen MENA’s continued expansion in a...
LG Electronics has appointed Ahmad Abed as Chief Operating Officer for its ES Company Air Conditioning business across the Middle East and Africa (MEA), reinforcing the company’s commitment to strengthening its leadership capabilities and expanding its presence in the rapidly growing climate solutions market. The appointment comes as demand for energy-efficient cooling systems, smart building...
Valu Jordan has entered into a strategic partnership with Network International Jordan, marking a significant step toward enhancing digital payment capabilities and supporting the continued growth of Jordan’s evolving fintech ecosystem. The collaboration is expected to strengthen payment infrastructure, improve transaction experiences, and expand access to innovative financial solutions for businesses and consumers across the...
New York has introduced new regulations requiring advertisers to disclose the use of AI-generated “synthetic performers” in advertisements, marking a significant step toward greater transparency in the rapidly evolving world of artificial intelligence and digital content creation. The new law aims to ensure consumers are aware when characters, actors, influencers, or spokespersons featured in advertisements...
Neysa has appointed Anup Purohit as Strategic Advisor, strengthening its leadership ecosystem as the company continues to expand its presence in the rapidly evolving artificial intelligence and cloud infrastructure landscape. The appointment brings significant industry expertise to Neysa at a time when enterprises across sectors are accelerating investments in AI, cloud computing, data platforms, and...
