Prime Video India Inks Multi-Year Deal With Korea’s Largest Entertainment Studio – CJ ENM, Brings Over 100 Korean Shows To India

Prime Video India and Korean entertainment powerhouse CJ ENM today announced a multi-year distribution deal to significantly expand the streamer’s K-content offering for Indian audiences. The collaboration will see a slate of 26 new titles from CJ ENM being rolled out over the next two years, alongside popular titles from CJ ENM’s existing content library. This collaboration is an extension of the existing global deal between Prime Video and CJ ENM, further strengthening the association and serving as a testament to the growing popularity of K-content in India.

The deal, spanning 100+ titles over two years, further underscores Prime Video’s commitment to making entertainment borderless by providing a gateway for Korean content in India. All new and upcoming titles under the deal will feature subtitles in English and dubbing in Hindi, Tamil, and Telugu.

“Building on our strong global relationship with CJ ENM and the deal announced last year, we’re excited to deepen this collaboration with a sharper focus on India,” said Shilangi Mukherji, director and head, SVOD business, Prime Video India. “The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”

The slate kicks off with Yumi’s Cells Season Three, the latest instalment of CJ ENM’s flagship franchise that topped streaming charts in 81 countries, including the USA, Brazil, France, and the UAE. The pipeline also includes globally celebrated hits such as Filing for Love, which ranked No. 1 in 105 countries; the breakout series The Legend of Kitchen Soldier, which captivated global audiences with its innovative production; and the romantic comedy My Bias, My Boss, among others. Also, as part of the offering are library titles such as Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW and Yumi’s Cells seasons one and two, to name a few. Featuring acclaimed talent including Kim You-Jung, Lee Jong-suk, Park Ji-hoon, and Cha Woo-min, these titles are backed by compelling storytelling across a diverse range of genres—drama, thriller, romance, fantasy, and action—that have captivated audiences worldwide.

“At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them,” said Manish Menghani, director and head of content licensing, Prime Video, India. “The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content.”

Jangho Seo, EVP of Platform Division at CJ ENM, said, “We are pleased to collaborate with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video’s unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”

This strategic collaboration represents the latest investment in Prime Video’s growing slate of Korean content, which continues to attract viewers worldwide. Prime members will be able to watch these titles as part of their Prime membership, available at no additional cost.