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Prime Video Spotlights Marathi Entertainment for Customers Across India; Launches JALLOSH, a New Add-on Subscription

Prime Video, India’s most-loved entertainment destination, today announced the launch of JALLOSH as an add-on subscription. A dedicated offering from Everest Entertainment—one of India’s largest producers, aggregators and curators of premium Marathi content—JALLOSH brings customers in India an extensive selection of Marathi films, iconic nataks, original productions, devotional programming, and more, celebrating the richness of...

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The Woman Behind Powersutra: Pooja Malhotra’s Entrepreneurial Journey

In the latest edition of Media Mohalla Empower Her Exclusive, we spoke with Pooja Malhotra, Founder of Powersutra, a women’s formal wear brand focused on empowering professionals through stylish, comfortable, and size-inclusive workwear. Pooja transformed her vision into a successful fashion brand, inspiring countless women with her journey of resilience, leadership, and innovation. In this...

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TCS Partners with European T20 Premier League to Drive Digital Transformation

The European T20 Premier League (ETPL) has partnered with Tata Consultancy Services (TCS) as its Digital Transformation Partner under a multi-year agreement, bringing technology and AI to the centre of the league’s plans for its inaugural season. Under the partnership, TCS and ETPL will collaborate on developing an AI-powered digital ecosystem spanning fan engagement, commercial...

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The Traitors S2 Rises to the Top! Season 2 of the Captivating Reality Series Becomes Prime Video’s No. 1 Non-English Title Worldwide in Launch Week

Prime Video, India’s largest streaming service for exclusive Originals, announced that Season 2 of The Traitors has emerged as the No. 1 non-English title worldwide on the service in its launch week. Following its premiere on August 13, the series also ranked among the Top 10 Prime Original series worldwide, drawing audiences into the gripping...

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Blue Machines AI Launches Floe, a Context-Aware Language Detection Model for Multilingual Enterprise Conversations in India

Blue Machines AI, an advanced enterprise-grade Conversational AI platform, today announced the launch of Floe, its proprietary context-aware language detection model, designed to help AI agents determine not only which languages a customer is using, but whether the customer actually intends to change the language of the conversation. Built for India’s multilingual communication patterns, the...

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Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation (EF) today announced that the inaugural Esports Nations Cup (ENC), originally scheduled to take place in November 2026 in Riyadh, will be postponed to November 2027, following ongoing assessment of the wider regional situation, and after consultation with key stakeholders. Given ENC’s unprecedented international scale and the uncertainty created by the wider...

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Rain, Rides & a Little Magic: Imagicaa’s ‘Baarish Mein Magic’ Makes a Perfect Case for Monsoon Adventures

Imagicaa, one of India’s largest theme parks, is inviting travellers to look beyond the usual monsoon road trips to scenic hill stations and discover a different kind of rainy-day escape through its latest campaign, ‘Baarish Mein Magic.’ To bring the campaign to life, the brand has launched a new digital film across its social channels,...

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Adotrip Turns Eight: From Travel Content Platform to a Full-Stack Travel Ecosystem

Eight years after entering the travel space, Adotrip is no longer positioning itself simply as an online travel platform. The company is now building a broader travel ecosystem-bringing together technology, bookings, curated experiences, B2B partnerships and destination-led travel solutions under one roof. What began in 2018 as a platform focused on travel content and discovery...

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80 Years of Independence: From the India of 1947 to the India of Tomorrow

  As India marks 80 years of Independence, the occasion is more than a celebration of freedom it is a moment to reflect on eight decades of transformation, resilience, ambition and collective progress. On 15 August 1947, India emerged from nearly two centuries of colonial rule as an independent nation. The transfer of power marked...