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Reimagining Growth: Gayatri Ivaturi on Strategy, Data, and Modern Marketing

In Conversation with Media Mohalla – Empower Her Exclusives Gayatri Ivaturi | Marketing Centre of Excellence – CyberArk (India) Gayatri Ivaturi is a marketing leader specializing in SaaS and data-driven growth. With experience across FinServ, Pharma, and MarTech, she focuses on aligning marketing with revenue, building high-impact ABM strategies, and seamlessly blending performance with brand...

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Hero FinCorp Reinforces AI-First Lending Narrative with its Latest Indian T20 LeagueCampaign – Nariyal Phodo, Sar Kyun?

Hero FinCorp, an Indian Non-Banking Financial Company (NBFC),today announced the launch of its Indian T20 League campaign — ‘Nariyal Phodo, SarKyun?’, marking its third consecutive year as the Title Partner of Delhi Capitals. Building onits strong association with the franchise, this year’s campaign introduces a sharperproposition: “Hero FinCorp AI Ki Asani Wala Loan Le Aaye.”...

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Fur Babies Over Babies: How Millennials and Gen Z Are Redefining Family

Walk into any urban home today, and you might notice something different. The toys on the floor aren’t always for children they’re for pets. The birthday celebrations aren’t just for people they’re for dogs and cats. And the term “family” is quietly being redefined. For Millennials and Gen Z, pets are no longer just companions....

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India’s Heat Became the Ad: How Pond’s Turned Weather Into a Marketing Weapon

In advertising, brands usually try to control the environment. Perfect lighting. Perfect skin. Perfect story. But what if the environment refuses to cooperate? Or better what if you stop controlling it, and start using it? That’s the pivot Pond’s made when it transformed one of India’s hottest districts into a real-time, real-feel campaign for sunscreen...

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VPN Use in the UAE: Legal, But With a Catch

In a digital-first world where privacy is currency, Virtual Private Networks (VPNs) have become indispensable. From securing sensitive corporate data to protecting personal browsing, VPN adoption is rising globally and the United Arab Emirates is no exception. In fact, millions of VPN downloads were recorded in 2025 alone, signaling a sharp rise in digital awareness...

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Gulrez Alam on Making PR Accessible, Agile, and Impactful in a Digital-First World

In conversation with Media Mohalla, Gulrez Alam emerges as a visionary Indian entrepreneur and Co‑Founder & Director of Teamology, a 360° digital PR, branding, and communications agency established in 2020. With a strong foundation in digital marketing, public relations, and tech entrepreneurship, he has transformed Teamology into a global communications powerhouse, serving a diverse clientele...

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Spriha Srivastava joins CNBC International as VP & Executive Editor of Digital

CNBC has appointed Spriha Srivastava as Vice President and Executive Editor of Digital for International, effective May 2025. In this role, she will lead CNBC digital editorial strategy across Europe, the Middle East, and Asia Pacific, ensuring high-quality business journalism tailored to a global audience. Based in London, Srivastava will report to CNBC International President Deep Bagchee and become a...

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