Vigor Media Worldwide, a renowned global media agency has won the PR mandate of The Fan Studio, the designer fan brand. The decision follows a multi-agency pitch process. The Fan Studio entered the designer fan business at a time when the segment had only a handful of players in India. Today, The Fan Studio offers...
Villain, one of India’s fastest growing men’s fragrance and grooming brands from BRND.ME, has forayed into the US market, with its products set to be available on Amazon, marking a key step in the brand’s international growth journey. The move aligns with BRND.ME’s strategy of scaling digital-first consumer brands across global markets, building on encouraging...
In our latest MM Talks interaction with Media Mohalla, we connected with Affan Ahmad, Founder of Rawbare Lifestyle, to discuss his entrepreneurial journey, brand vision, and the evolving lifestyle accessories market. Affan Ahmad founded Rawbare Lifestyle with a mission to make premium-looking eyewear and fashion accessories accessible to modern consumers without compromising on quality, trust,...
Pattern Co-Founder and CEO Dave Wright has unveiled ‘Pi’, a new AI-powered ecommerce engine designed to help brands make faster, smarter, and more data-driven retail decisions in an increasingly competitive digital commerce landscape. The launch reflects the growing role of artificial intelligence in ecommerce operations as brands seek to optimise performance, improve customer experiences, and...
Prime Video, India’s most loved entertainment destination, today announced June 12 as the worldwide premiere date for its upcoming Prime Original series Raakh. Directed and executive produced by Prosit Roy, the series is created, written, and co-directed by Anusha Nandakumar and Sandeep Saket, with dialogues by Ayush Trivedi. Produced by Deepak Dhar, Rishi Negi, Mrinalini Jain,...
TikTok has partnered with Koora Break to strengthen football-focused digital content and fan engagement across the Middle East and North Africa (MENA), reflecting the growing influence of short-form video platforms in shaping modern sports consumption and online fan communities. The collaboration aims to enhance football storytelling, creator-led engagement, and regional sports conversations by combining TikTok’s...
Every year on May 28, Menstrual Hygiene Day brings global attention to one of the most important yet often overlooked public health conversations menstrual hygiene, period awareness, and access to safe healthcare and sanitation for women and girls. While conversations around women’s health have become more visible in recent years, millions across the world still...
The rapid rise of Agentic AI is beginning to trigger major conversations across the Middle East’s advertising and marketing ecosystem, as brands, agencies, and technology companies explore how autonomous AI systems could fundamentally transform campaign planning, media buying, content production, and consumer engagement. Unlike traditional AI tools that primarily assist with specific tasks, Agentic AI...
adidas has unveiled the Saudi chapter of its global ‘Backyard Legends’ campaign ahead of the 2026 FIFA World Cup, placing the spotlight on grassroots football culture, local communities, and emerging talent across Saudi Arabia. The initiative reflects the growing importance of football storytelling, youth engagement, and cultural representation as global sports brands deepen their presence...
Publsh Media Group has announced a strategic partnership with Vivenda Group to expand collaborative opportunities across the UAE, Italy, and Spain, marking a significant step toward strengthening international business connectivity, media partnerships, and cross-market growth initiatives. The collaboration reflects the increasing importance of global partnerships as companies across media, hospitality, branding, and lifestyle sectors seek...
