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Blur India’s ‘This Is Milk’ Might Be the Most Creative Perfume Launch We’ve Seen This Year

The beauty industry witnesses countless perfume launches every year, but only a handful manage to create a buzz beyond the fragrance itself. Blur India‘s latest collection, This Is Milk, is one such launch that stands out for its imaginative concept, nostalgic appeal, and playful execution At first glance, the collection looks more like a lineup...

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Why Global Luxury Brands Are Betting Big on Dubai and Riyadh

For decades, luxury brands looked toward Paris, Milan, London, New York, and Hong Kong as the epicentres of global luxury consumption. Today, however, a significant shift is underway. According to Deloitte’s Global Powers of Luxury 2026 report, the Middle East has emerged as the world’s third-largest engine for luxury consumption growth, with Dubai and Riyadh...

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AB InBev Unveils ‘Cheers to Bars’ Initiative Ahead of FIFA World Cup 2026

AB InBev has launched its global ‘Cheers to Bars’ campaign ahead of the FIFA World Cup 2026, celebrating the important role bars, pubs, and hospitality venues play in bringing football fans together during some of the world’s biggest sporting moments. The initiative aims to recognise local venues as community gathering spaces where fans experience the...

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Brands Brew New Growth Opportunities as Gen Z Fuels Cold Coffee Craze

India’s younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. Cold coffee has evolved from a niche café offering into one of the fastest-growing beverage categories, driven largely by changing consumption habits among Generation Z consumers....

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The New Battle for Home Screens: TV OS, Smart Fridges, and Consumer Interface Ads

Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media The battle for consumer attention is no longer limited to mobile apps, websites, or social feeds.The competition for attention in 2026 is happening on the home screen itself throughout connected televisions, streaming operating systems, and connected appliances, including smart fridges. What was previously thought of as...

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Ador’s Silvassa Plant Earns Prestigious GreenCo Silver Rating from CII, Reinforcing Its Sustainability Leadership

Ador Welding Limited, India’s leading welding and cutting solutions company, is proud to announce that its Silvassa manufacturing facility has been awarded the GreenCo Silver Rating by the Confederation of Indian Industry (CII), recognizing the plant’s significant efforts toward environmental sustainability and operational excellence. The GreenCo (Green Company) Rating is a comprehensive and voluntary sustainability...