Digital For Nonprofits (D4NP) today released the State of Nonprofits Digitization Report 2026 (SONDR 2026), an assessment of 500 Indian nonprofits across 10 sectors and 20 digital maturity parameters. The findings reveal a sector moving quickly on Generative AI while the underlying digital maturity remains underdeveloped. 6 in 10 Indian nonprofits are using GenAI daily...
Building on the conversations around adulteration, ZOFF Foods’ ‘Know The Brand’ campaign is taking the initiative forward with Brand Ambassador and Bollywood Actress Shilpa Shetty. As the campaign continues to evolve, Shilpa Shetty amplifies its core message, encouraging consumers to look beyond price, packaging familiarity and pay closer attention to the brands and products they...
The UAE’s PropTech sector is undergoing rapid transformation as the country continues to strengthen its position as an innovation hub. The growing adoption of property technology is reshaping different stages of the real estate lifecycle, with Virtual Reality (VR) and Augmented Reality (AR) emerging as important tools for developers, architects and buyers. PropTech Market Set...
Macaw Paints, the decorative paints brand from the house of Shyam Steel, unveils its second television commercial starring Kartik Aaryan, this time reimagined as ‘The Macaw Genie’, a larger-than-life wish granter who sprinkles a little magic and colour wherever he goes, transforming ordinary homes into extraordinary ones with a snap, a swirl and a splash...
Digital Dubai has launched “DigiPro”, an initiative aimed at developing the capabilities of information and communications technology (ICT) specialists across the Dubai Government. The initiative is designed to strengthen the readiness of government technology professionals to manage fast-moving technological changes and emerging risks while supporting the continuity and resilience of government services and operations. Strengthening...
The India Chapter of the International Advertising Association (IAA) hosted the IAA Voice of Change Roundtable yesterday at Taj City Centre, Gurugram, bringing together leaders from advertising, marketing, media and content to discuss the evolving landscape of gender representation and inclusion in the industry. IAA Voice of Change is a pioneering initiative by the IAA...
Platformance today launched Ads Inside Intelligence, a new advertising product designed to help brands understand and improve their visibility inside ChatGPT while reaching consumers who are actively asking questions about their categories. The product combines measurement and media buying in a single platform. Its regional rollout covers 13 markets, with the UAE and Saudi Arabia...
Dushyant Sinha, Founder of ICCPL Group, has been recognised for Excellence in Marketing, Public Relations & Communications in the real estate sector at the ET Brand Equity – Real Estate Marketing Excellence, held at Grand Hyatt, Gurugram. The recognition acknowledges Sinha’s contribution to the communications industry and his role in building ICCPL Group into a...
Nisara, an Indian lifestyle fragrance brand, has launched its latest chocolate-inspired fragrance, Chocolate Obsession. Following the success of its top-selling fragrances Vanilla Rush, Cherry Bloom and Caramel Crush, Nisara continues to create scents that blend indulgence, elegance and everyday appeal Chocolate Obsession is Nisara’s tribute to one of the world’s most irresistible pleasures—fine chocolate. Rich,...
Marketing + Media Alliance (MMA) today announced the SMARTIES India 2026 shortlist, with 28.8% year-on-year rise in participation and 100+ new submitters joining the program. The expanded field reflects a sharper appetite for work that connects creativity, technology, and media to measurable business impact, giving the jury an elevated evolved body of work to assess....
