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The Business of Brewing: Anirudh Khanna on IBC’s Growth, Innovation & Vision

In this MM Talks – Media Mohalla Exclusive, we speak with Anirudh Khanna about his leadership journey, the evolution of the brewing business, building an independent brand, and the changing preferences shaping India’s beverage landscape. Anirudh Khanna is the Managing Director of Amalgamated Breweries (Independence Brewing Company), MM Talks brings you an exclusive conversation with...

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Schneider Electric Appoints Ratnesh Pandey as VP – Marketing for India

Schneider Electric India has appointed Ratnesh Pandey as Vice President – Marketing, effective August 1, 2026. In his new role, Pandey will lead the company’s marketing function in India, overseeing brand strategy, integrated marketing, digital engagement, customer experience and commercial excellence. 17 Years of Marketing Experience Pandey brings more than 17 years of experience across...

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Why Fintech CAC Models Are Breaking – and What Growth Teams Are Doing About It

Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media For decades, fintech advancement mostly followed a known strategy: attracting customers through marketing, improving how people are convinced to buy fintech’s products or services, and increasing expenses as long as CAC remains lower than LTV. This was a model that was meant to help fintech...

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Brand Discovery Is Changing: From Search and Social to AI Assistants

For nearly two decades, the digital marketing playbook revolved around one primary goal: ranking high on Google. Today, that strategy is no longer enough. Consumers are increasingly moving beyond traditional search engines and turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of typing short keywords, users are asking conversational...

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Vivek Dahiya and Sana Makbul Join Zydus Lifesciences’ #LiverKiSuno Campaign

Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea (TSBI) scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling.   The #LiverKiSuno campaign introduced the idea of hidden “villains” affecting liver health through one of India’s most recognised on-screen villains, Ashish Vidyarthi. It spotlighted excess body weight,...

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Celebrate Raksha Bandhan with Gifts That Feel as Special as Your Bond

This Raksha Bandhan, celebrate your sibling with gifts that are thoughtful, personal, and memorable. From beauty essentials to lifestyle favourites, discover curated picks for every personality. For the Beauty Enthusiast Pixi Beauty Gift your sister a glow she’ll love with Pixi’s On-the-Glow Mini Duo, featuring a hydrating stick formula, easy touch-ups, shades for every skin...

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Redefining Integrated Communications: Komal Lath’s Vision for Purpose-Driven Brand Growth

In our exclusive engagement with Komal Lath, Founder of Tute Consult, an Integrated Communication Consultancy for Media Mohalla EmpowerHer Exclusives, we spotlight a visionary leader who is redefining strategic consulting through innovation, purpose, and people-centric leadership. With a strong focus on business transformation, organizational growth, and leadership development, Komal Lath has built Tute Consult into...

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Rajiv Singh Steps Away from Marketing Leadership Role at Haldiram’s

Rajiv Singh has stepped down as Head of Marketing – QSR Business at Haldiram’s, concluding a tenure during which the company rolled out several marketing campaigns, introduced new offerings and expanded strategic partnerships across food delivery, dining and consumer platforms. Singh announced his departure through a LinkedIn post, sharing that it marked his last working...