Deverakonda Takes an Active Role in Product Development Actor Vijay Deverakonda has entered the skincare category with Unhype, a functional skincare brand he has co-founded and co-built for consumers in India. The brand is positioned around everyday skincare, with unisex products developed specifically with Indian environmental and skin conditions in mind. Targeting consumers between the...
The era of the “top-down” broadcast is not merely fading; it has undergone a systemic collapse. For those of us who have navigated the PR landscape for over two decades, the shift from securing a front-page slot in a national broadsheet to identifying a specific voice on a niche digital platform represents the most significant...
Chapter2Drip, the contemporary streetwear label founded by Rhea Chakraborty and Showik Chakraborty, introduces WASHED PAST, its latest collection, shot at WTF Media Studio in Mumbai. Launched in September 2026, the collection explores the idea of letting go of emotional baggage and moving forward, using the familiar act of doing laundry as a playful metaphor. The...
zingbus, the intercity mobility platform, has appointed Team Pumpkin as its PR partner. The mandate will cover media relations, business storytelling, executive profiling and thought leadership, with a focus on zingbus’ presence in conversations around intercity mobility, technology, electric mobility and changing consumer travel preferences. Team Pumpkin will also handle communications around zingbus’ expansion across...
Blue Machines AI, an advanced agentic CX operating system for enterprises, today announced the launch of Aurora, a multilingual speech-to-text model purpose-built for the Banking, Financial Services, and Insurance (BFSI) sector. Aurora is designed for real-time financial conversations in India, where customers frequently switch languages, combine English financial terminology with regional languages, and communicate over...
AGENCY09 marks its 13th Anniversary withkey leadership elevations, as it embarks on its next phase of growth. The elevations strengthen the agency’s culture that is anchored in ‘We Deliver Growth’, bringing together strategy, content, technology, design, data and media to solve business challenges and deliver measurable outcomes for clients. The elevations recognise long-standing team members...
The Ladakh Marathon, the world’s highest AIMS-certified marathon and an Abbott World Marathon Majors Wanda Age Group Qualifier, has secured the support of eight key partners, including four new associations, for its 13th edition from September 10–13. The expanded partner base comes as the race continues to strengthen its position on the international running calendar,...
Indian esports icon and S8UL co-founder Naman “Mortal” Mathur applauded the Tech Mahindra Global Chess League’s (GCL) blend of elite competition, entertainment and fan engagement, saying the franchise-based competition has not only reinvented the way chess is experienced by audiences but also attracted newer fans. Mortal, as he is popularly known in the gaming circuit,...
Rise, the global professional community focused on advancing gender diversity across the broadcast and media technology industry, has announced its 2026 MENA mentoring cohort, bringing together 32 mentor-mentee pairings from across the region. The MENA programme forms part of Rise’s global mentoring initiative, which features more than 150 mentor-mentee pairings across the UK, Europe, ANZ, APAC,...
Saad Abdullah is a marketing leader shaping the evolution of the mobility industry, with experience spanning brand strategy, OEM partnerships, commercial growth and emerging markets. His career has combined global brand management with market-focused execution across the automotive sector. Leading Marketing at Abdul Latif Jameel Abdullah currently serves as Marketing Director at Abdul Latif Jameel,...
