Albertsons Media Collective has partnered with Google to expand the use of retail data in YouTube advertising. The collaboration aims to help brands deliver more precise, relevant, and measurable campaigns by integrating real-time retail insights into video ad targeting. The partnership signals a deeper convergence between retail media networks and digital video platforms, reshaping how...
Saudi Arabia, a new generation isn’t just consuming sports and entertainment it’s reshaping it. According to a recent industry report, Gen Z audiences in the Kingdom are emerging as powerful cultural drivers, influencing how content is created, consumed, and experienced. From stadiums to streaming platforms, this digitally native generation is pushing brands, leagues, and creators...
Havas Media India has transformed print advertising into an immersive brand experience for Instamart and Go Zero. The campaign goes beyond static messaging, blending creativity and innovation to engage consumers in a more interactive and memorable way. At a time when print is often perceived as a declining medium, this initiative showcases how innovation can...
Born Creators Group MENA has appointed Liman Tabsh as Growth Officer for Qatar. The appointment underscores the group’s focus on expanding its presence and accelerating business growth in one of the Middle East’s key markets. Driving Growth in a Key Market Qatar continues to emerge as a dynamic hub for marketing, media, and creative innovation,...
Hyphen has launched its latest campaign featuring Kriti Sanon as the quirky and vigilant ‘SPF Police’. The campaign uses humour and relatability to spotlight an often-ignored skincare essential sunscreen. As awareness around skincare grows, Hyphen is positioning itself as a brand that not only educates but also engages consumers through creative storytelling. A Fun Take...
Mumbai Indians has partnered with Malaysia Airlines to launch a specially designed MI-themed aircraft. The collaboration transforms air travel into an immersive cricket experience bringing the energy of matchday to the skies. The initiative marks a unique intersection of sports, travel, and brand storytelling, positioning Mumbai Indians as a truly global franchise. From Stadiums to...
Fenty Beauty is bringing its “Beauty for All” positioning into sharper focus in India with a market-specific retail activation that blends cultural relevance with experiential marketing. “Fenty Beauty has always been about making sure everyone feels seen, included and celebrated… India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki...
In a city defined by ambition and spectacle, Skydive Dubai has carved out a unique space where adventure meets brand storytelling. Over the past 15 years, it has evolved from a specialist skydiving destination into one of the region’s most powerful experiential marketing platforms, a stage where brands translate bold ideas into unforgettable visual moments....
Dabur India has appointed Herjit S. Bhalla as the Chief Executive Officer for its India business. The development marks a strategic step for the FMCG major as it sharpens its focus on domestic growth, innovation, and category expansion. Bhalla’s elevation comes at a time when Dabur is navigating an increasingly competitive consumer goods landscape, with...
Plum has roped in Kalyani Priyadarshan as its latest brand ambassador. The collaboration is anchored in Plum’s ongoing ‘Chemistry’ positioning highlighting the blend of ingredients, effectiveness, and relatability. The announcement comes as Plum continues to expand its footprint in India’s fast-growing skincare market, where consumers are increasingly drawn to ingredient-led, transparent, and conscious beauty brands....
