Publicis Groupe has announced the appointment of Zachary B. as Chief AI Officer for the Middle East and Turkey, reinforcing its strategic commitment to advancing artificial intelligence capabilities across key growth markets. The move reflects the Groupe’s continued focus on embedding data, technology, and AI at the core of its regional operations. Advancing AI-Led Transformation...
Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced the appointment of Eslam Al Toom as Head of its Influencer Marketing wing. The appointment reinforces the agency’s strategic vision to build an extensive suite of services for brands across the Middle East, further strengthening its presence...
Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced a major expansion of its Dubai operations as part of its broader growth strategy in the Middle East. The enhanced presence will include a wider range of communication and reputation management services aimed at helping brands achieve stronger...
Catch Communications has renewed its partnership with key brands from the United Hospitality Management (UHM) portfolio and will continue to handle public relations and strategic communications for Mövenpick JLT, voco Bennington JLT, and RIVA Ristorante & Beach Club in 2026. The agency first partnered with UHM in late 2024 to support media visibility for these...
Kaizzen, a leading communications consultancy, today announced the launch of service vertical Kaizzen AI Collective. This adds to the existing portfolio of public relations, crisis communication, digital and social services, production and creative studio, Kaizzen Insights and Public Affairs. These services will be offered to clients across all geographical boundaries, leveraging Kaizzen’s presence in India, UAE,...
Sony Sports Network is all set to broadcast the upcoming Men’s Under-19 Asia Cup between 12th to 21st December 2025, live from Dubai. Riding the momentum of the Asia Cup Rising Star 2025, Sony Sports Network will spotlight the young guns going head-to-head. The tournament will feature top teams from the region and India’s brightest emerging players, including...
Abu Dhabi, UAE – 26 January 2026: Careem Food has launched a new campaign to spotlight its direct delivery model in Abu Dhabi, where every order is delivered individually without batching multiple orders into a single trip. The “Room for Your Order Only” campaign brings Careem Food’s no-batching delivery model to life through a creative...
TBWA\RAAD and KFC Arabia took home the G.O.A.T. (Greatest of All Time) trophy at the TikTok Ad Awards in Saudi Arabia, the platform’s highest creative honor, reserved for a single campaign that pushes boundaries, feels native to TikTok, and delivers undeniable results. The winning ‘Om Bdr-12th Ingredient’ campaign didn’t start in a boardroom or a...
Saudi Arabia-based out-of-home operator Al Arabia has landed two major contracts in the Gulf, further strengthening its standing as one of the region’s most powerful media owners. The company has won exclusive advertising rights across Majid Al Futtaim’s shopping malls in the UAE, along with a 10-year concession to manage all advertising media at 18...
CNBC has appointed Spriha Srivastava as Vice President and Executive Editor of Digital for International, effective May 2025. In this role, she will lead CNBC digital editorial strategy across Europe, the Middle East, and Asia Pacific, ensuring high-quality business journalism tailored to a global audience. Based in London, Srivastava will report to CNBC International President Deep Bagchee and become a...
