Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE. Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will...
Timex has partnered with modern American menswear brand Todd Snyder to reimagine the iconic 1960s Marlin for Spring/Summer 2026. Designed exclusively for Todd Snyder’s runway show, the Timex x Todd Snyder Marlin Mesh pairs the classic 34mm stainless-steel Marlin case with a high-polished mesh bracelet inspired by one of Todd’s favourite vintage watches. Available in...
Nespresso UAE is set to release its latest global brand campaign on September 1, 2026, featuring cultural icon and new Global Brand Ambassador Dua Lipa. Developed in partnership with Publicis Groupe’s LEO Constellations, the campaign explores coffee as both a familiar ritual and an invitation to discover new experiences. Dua Lipa Reimagines “What Else?” At...
Imagicaa, one of India’s largest theme parks, is inviting travellers to look beyond the usual monsoon road trips to scenic hill stations and discover a different kind of rainy-day escape through its latest campaign, ‘Baarish Mein Magic.’ To bring the campaign to life, the brand has launched a new digital film across its social channels,...
Week 6 of the Esports World Cup (EWC) 2026 has concluded, and after an incredible weekend of competition, the stage is now set for the final week of the tournament. Four champions were crowned across Rocket League, PUBG Mobile, Rainbow Six Siege, and Chess, while the Club Championship race saw Team Falcons reclaim the top...
As India marks 80 years of Independence, the occasion is more than a celebration of freedom it is a moment to reflect on eight decades of transformation, resilience, ambition and collective progress. On 15 August 1947, India emerged from nearly two centuries of colonial rule as an independent nation. The transfer of power marked...
Ahead of the 80th Independence Day, redBus, a leading online bus ticketing platform, has launched Travel Equal, an initiative dedicated to identifying and addressing the everyday inequalities women experience while travelling. As its first activation under this initiative, redBus has introduced Freedom Bottle, an Independence Day campaign that combines a documentary-style film and an on-ground...
Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look,...
For nearly two decades, the digital marketing playbook revolved around one primary goal: ranking high on Google. Today, that strategy is no longer enough. Consumers are increasingly moving beyond traditional search engines and turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of typing short keywords, users are asking conversational...
Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea (TSBI) scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling. The #LiverKiSuno campaign introduced the idea of hidden “villains” affecting liver health through one of India’s most recognised on-screen villains, Ashish Vidyarthi. It spotlighted excess body weight,...
