Equiti Group has launched a new FIFA World Cup campaign that moves beyond conventional football advertising, using emotion, storytelling and optimism to connect with audiences across the MENA and Central Africa regions. Built around the message, “Anything can happen. The next great story starts here,” the campaign draws parallels between football’s unpredictable moments and the...
Flipkart has launched a new campaign for its GOAT Sale, turning an unlikely internet sensation into the face of its biggest shopping event. Leading the campaign is Don, the albino buffalo who recently captured public attention after surviving an extraordinary stroke of luck, making him the perfect ambassador for a sale built around unbeatable offers....
POVA 8, the boldest smartphone from POVA yet, will be officially on sale starting tomorrow across India. Bringing together a cool design, the expressive ALIVE Matrix, an industry-leading 8000mAh battery and intelligent triple-chipset connectivity, POVA 8 is built for consumers who refuse to settle for ordinary. POVA has always believed that a smartphone should be...
In a notable development within the digital advertising industry, Gandharv Sachdeva, Country Head – India at Hybrid AdTech India, is set to conclude his journey with the organization, marking the end of an impactful leadership chapter. Over the course of his tenure, Gandharv played a pivotal role in strengthening Hybrid’s positioning within India’s evolving adtech...
Indian premium elevator manufacturer HYBON has partnered with Italian luxury lifestyle brand Tonino Lamborghini to introduce an exclusive luxury elevator collection in India, marking the brand’s first venture into the vertical mobility segment. Alongside the launch, HYBON announced an investment of ₹100 crore (approximately US$11.7 million) to strengthen its presence in India’s premium luxury elevator...
Comcast has announced plans to separate its media and technology operations into two independent publicly traded companies through a tax-free spin-off of NBCUniversal and Sky, marking one of the company’s most significant strategic restructurings in recent years. The move is designed to position both businesses for long-term growth as rapid technological advancements, shifting consumer preferences...
BMW Group Middle East has expanded its connected mobility ecosystem by integrating STARZPLAY into BMW and MINI in-vehicle infotainment systems, bringing premium entertainment and live sports directly to customers across the Middle East. The integration enables eligible BMW and MINI owners equipped with ConnectedDrive to access STARZPLAY’s extensive library of live sports, blockbuster movies, TV...
The way brands connect with consumers is undergoing a fundamental transformation. For decades, marketers relied heavily on local traditions, regional insights, and cultural nuances to build meaningful relationships with their audiences. Today, however, the definition of “local” has evolved. In an era where entertainment, technology, and social media transcend borders, global pop culture has become...
India’s Trackmania star Kunal Upreti, popularly known as Spark, has qualified for the Esports Nations Cup (ENC) 2026 after a dominant run through the Asia regional qualifier. The 22-year-old will be the country’s sole representative in the title at the global nation-based esports event, set to debut in Riyadh, Saudi Arabia, from November 2 to...
Abu Dhabi-based integrated marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its Chief Executive Officer, elevating him from his previous role as Deputy CEO. Sarieddine, who was appointed Deputy CEO in December 2024 after serving as Chief Operating Officer, will now take charge of the agency’s strategic and operational direction as it...
