In advertising, brands usually try to control the environment. Perfect lighting. Perfect skin. Perfect story. But what if the environment refuses to cooperate? Or better what if you stop controlling it, and start using it? That’s the pivot Pond’s made when it transformed one of India’s hottest districts into a real-time, real-feel campaign for sunscreen...
CeraVe, developed by dermatologists and the #1 Dermatologist recommended skincare brand in the US, has introduced a ‘Derm On-The-Go’ initiative with an aim to make science-backed skincare expertise accessible to Indian consumers, starting with college students. Through one-on-one consultations with over 100+ dermatologists, interactive on-campus activations, and digital engagements in high-density areas across Mumbai,...
HONOR, a global AI device ecosystem company, successfully concluded a photography masterclass “Master the Light” photography masterclass at its Experience Store in Dubai Mall, reinforcing its commitment to technical education and redefining the role of retail spaces as immersive learning environments. This photography masterclass reflects HONOR’s broader vision of empowering users through intelligent technology and...
United Foods Company, a leading UAE-based food manufacturing and distribution company, is pursuing an ambitious plan for growth and business transformation to meet the changing needs of the region, as it celebrates 50 years of operations in the UAE. Under the leadership of newly appointed CEO Mohamad Itani, who joined the company in September 2025,...
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled the latest film in the ‘Dubai, Ready For A Surprise’series featuring India’s power couple, Anushka Sharma and Virat Kohli. With a focus on winter in Dubai, the film is rooted in the core idea of...
