Walther Kranz Joins Forces with schoesslers to Strengthen Germany–Türkiye–UAE Communications

Walther Kranz has entered into a strategic partnership with Germany-based communications agency schoesslers, expanding its European reach and strengthening its cross-border communications capabilities.

The partnership combines schoesslers’ expertise and German market network with Walther Kranz’s established presence in Dubai, Istanbul and Baku. Together, the agencies will create a connected platform to support businesses operating across Germany, Türkiye, the UAE, the GCC and neighbouring markets.

Broadening Cross-Border Communications

Under the collaboration, both agencies will work across a broad range of communications services, including public relations, corporate communications, media relations, influencer marketing, events, content creation, brand positioning and market-entry communications.

The relationship is designed to work in both directions. schoesslers and its clients will gain access to Walther Kranz’s local expertise in Türkiye, the UAE and Azerbaijan, while Walther Kranz will provide its clients with stronger on-ground communications support in Germany and other European markets.

Connecting Germany, Türkiye and the UAE

Germany represents an important addition to Walther Kranz’s international network, particularly given its strong economic and cultural ties with Türkiye. The country is also home to Europe’s largest Turkish diaspora, creating a communications environment where markets, audiences and cultures increasingly intersect.

Dubai, meanwhile, continues to serve as an important international business hub connecting Europe with the Middle East, Asia and Africa. As German companies explore expansion opportunities across the Gulf and businesses from Türkiye and the UAE look towards Europe, the demand for integrated, market-specific communications is growing.

The partnership aims to address this increasingly interconnected business landscape by establishing a communications corridor linking Germany, Türkiye and the UAE, while also leveraging Walther Kranz’s wider network in Azerbaijan and surrounding markets.

Integrated International Approach

Samet Özetci, CEO of Walther Kranz, said that international expansion has changed significantly, with companies increasingly looking at multiple markets simultaneously.

“Our clients are no longer entering one market at a time. A company headquartered in Germany may simultaneously be looking at Dubai, Saudi Arabia and Türkiye, while a Turkish or UAE-based company may see Germany as the starting point for its European expansion,” Özetci said.

He added that the partnership with schoesslers will combine strong local expertise with an international communications infrastructure, allowing the agencies to work as an integrated network rather than simply referring clients between agencies.

Özetci also highlighted the strong relationship between Germany and Türkiye, as well as Dubai’s role as an international gateway, as factors supporting the emergence of a Germany–Türkiye–UAE communications corridor.

Beyond a Referral Partnership

Rather than functioning solely as a referral partnership, Walther Kranz and schoesslers plan to collaborate on international assignments, multi-market briefs and campaigns requiring execution across several territories.

For German businesses entering Türkiye or the GCC, the partnership can provide localised support across positioning, media relations, influencer engagement, events and broader communications. Similarly, companies from Türkiye, the UAE, Azerbaijan and nearby markets will have access to local expertise when expanding into Germany and other European markets.

The agencies also intend to pursue joint business development initiatives and participate in integrated international pitches as the partnership develops.

Expanding the International Network

For schoesslers, the collaboration adds to its existing international relationships in markets including the United States and India, further extending its global network into Türkiye, the UAE, Azerbaijan and the wider region.

The partnership represents another step in Walther Kranz’s strategy of building an international communications network around markets where its clients are increasingly doing business.

With Dubai connecting the GCC and Middle East, Istanbul serving Türkiye, Baku supporting Azerbaijan and the wider region, and schoesslers strengthening access to Germany and Europe, the agencies aim to provide clients with a more connected cross-market communications infrastructure.

The initial focus will be on Germany, Türkiye and the UAE, with scope to expand into additional European and international markets based on client requirements.