Bharat Bhushan Kedia Returns to Laqshya Media Group to Drive Next Phase of Growth

Laqshya Media Group has announced the reappointment of Bharat Bhushan Kedia as Senior Vice President and National Head – Planning and Buying, effective immediately. Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media.

In his new role, Kedia will lead the planning and buying function across the organisation, with a focus on strengthening strategic planning capabilities, enhancing buying efficiencies, driving innovation, and delivering greater value to clients across Laqshya Media Group’s expanding portfolio.

The appointment marks Kedia’s return to the organisation after briefly stepping away from professional responsibilities earlier this year due to health and personal reasons. His elevation to a broader national leadership role reflects the confidence the company has in his experience, leadership, and long-standing contribution to the business.

Strengthening National Planning and Buying Operations

As National Head – Planning and Buying, Kedia will oversee initiatives aimed at improving operational excellence across the agency’s media planning and buying functions.

His key priorities include:

• Enhancing strategic planning capabilities
• Improving buying efficiency
• Driving media innovation
• Strengthening client partnerships
• Delivering integrated media solutions

Industry observers note that planning and buying functions have become increasingly critical as advertisers seek data-driven, measurable, and cost-efficient media investments.

Proven Leadership Within the Organisation

Prior to his new appointment, Kedia served as Senior Vice President at Laqshya Media Group, where he played a significant role in managing key client relationships and supporting business growth.

During his earlier tenure, he contributed to:

• Business expansion
• Client relationship management
• Regional market development
• Commercial growth
• Strengthening the company’s market presence

The organisation believes his experience positions him well to lead the next phase of its planning and buying capabilities.

Focus on Innovation in a Changing Media Landscape

Commenting on the appointment, Amarjeet Hudda, Chief Operating Officer of Laqshya Media, said Kedia’s strong business acumen, client understanding, and leadership qualities have consistently contributed to the company’s growth over the years.

Hudda added that Kedia’s experience and strategic vision will further strengthen the agency’s planning and buying capabilities while helping establish new benchmarks for operational excellence.

Preparing for the Future of Media Planning

Speaking about his return, Kedia said the media and out-of-home (OOH) ecosystem is evolving rapidly, making planning and buying increasingly dependent on the effective use of data, technology, market intelligence, and client-centric strategies.

He expressed enthusiasm about working with teams across the country to build stronger capabilities, encourage innovation, and develop impactful media solutions that support clients’ business objectives.

India’s OOH Industry Continues to Evolve

The appointment comes at a time when India’s media landscape is undergoing significant transformation.

Key industry trends include:

• Greater adoption of data-driven planning
• Growth of digital out-of-home advertising
• Increased technology integration
• Enhanced audience measurement capabilities
• Rising demand for integrated media strategies

Industry analysts believe agencies with strong planning expertise and advanced buying capabilities are increasingly well-positioned to deliver measurable business outcomes for advertisers.

The Bigger Industry Shift

Kedia’s appointment reflects several broader developments shaping India’s media and advertising industry:

• Growing investment in experienced leadership
• Increased focus on integrated media planning
• Greater reliance on data and technology
• Expansion of client-centric media solutions
• Rising importance of operational efficiency

As brands seek more accountable and measurable marketing investments, planning and buying functions are expected to become even more strategically important.

The Bottom Line

The return of Bharat Bhushan Kedia to Laqshya Media Group marks an important leadership move as the company strengthens its national planning and buying capabilities.

With extensive industry experience and a strong understanding of client needs, Kedia is expected to play a key role in driving innovation, operational excellence, and long-term growth while supporting the evolving needs of advertisers across India’s rapidly changing media landscape.