In advertising, brands usually try to control the environment. Perfect lighting. Perfect skin. Perfect story. But what if the environment refuses to cooperate? Or better what if you stop controlling it, and start using it? That’s the pivot Pond’s made when it transformed one of India’s hottest districts into a real-time, real-feel campaign for sunscreen...
In a world dominated by algorithms, virality, and real-time narratives, public relations is undergoing a profound transformation. What once revolved around media placements and carefully crafted press releases has now evolved into a fast-moving, perception-driven ecosystem where trust is no longer optional, but essential. Welcome to the credibility economy where trust isn’t just earned, it’s...
In a digital-first world where privacy is currency, Virtual Private Networks (VPNs) have become indispensable. From securing sensitive corporate data to protecting personal browsing, VPN adoption is rising globally and the United Arab Emirates is no exception. In fact, millions of VPN downloads were recorded in 2025 alone, signaling a sharp rise in digital awareness...
India’s quick commerce race is now entering a new territory airports. Blinkit is reportedly exploring a partnership with Adani Airport Holdings to enable food delivery directly to passengers at boarding gates, potentially transforming how travellers consume food within airport ecosystems. Reimagining a Captive Market Airport dining has traditionally operated as a high-margin, low-choice environment, where...
In conversation with Media Mohalla, Gulrez Alam emerges as a visionary Indian entrepreneur and Co‑Founder & Director of Teamology, a 360° digital PR, branding, and communications agency established in 2020. With a strong foundation in digital marketing, public relations, and tech entrepreneurship, he has transformed Teamology into a global communications powerhouse, serving a diverse clientele...
Raghav Chadha’s ‘Soft Issues’ in Parliament: From Airport Food Prices to Mobile Data Concerns AAP MP Raghav Chadha has brought a fresh perspective to parliamentary discussions by raising issues that directly impact daily life often labelled as “soft,” but widely relatable. Key concerns highlighted include: These topics, though non-traditional, resonate strongly with India’s urban population...
Pluckk, India’s leading fresh food digital brand, comes on board as the Health Partner for theIndian Open 2026. Presented byGlobal Sports, the marquee tournamentis the country’s largest Pickleball tournament, taking place at CrossCourt Sports,Hyderabad, from April 1st to April 5th, 2026. Under this partnership, Pluckk is reinforcing its on-ground presence by offering a selection of...
Summer seems to have arrived early this year, and with it, the perfectexcuse to go back to your favourite ice cream indulgences. But what if they came with anunexpected twist? One that you did not see coming, but will absolutely love! It might just havesomething to do with two bom-baes coming together to introduce The...
In conversation with Ujjwal Sarin is the Co-founder of Nu Republic, a culture-driven lifestyle tech brand known for reimagining consumer electronics through the lens of youth culture, design, and accessibility. Under his leadership, the brand has expanded beyond audio products into a broader ecosystem that includes fast-fashion tech, grooming, and youth-centric lifestyle verticals such as Dubstep, Triphop, and...
The International Gemological Institute (IGI) has partnered with Gujarat Titans (GT) for the current edition of the Indian T20 League. The association is part of IGI’s ongoing effort to strengthen consumer awareness, transparency, and responsible decision-making in the jewelry industry. By leveraging the scale and influence of the Gujarat Titans, IGI aims to make diamond...
