Plum has roped in Kalyani Priyadarshan as its latest brand ambassador. The collaboration is anchored in Plum’s ongoing ‘Chemistry’ positioning highlighting the blend of ingredients, effectiveness, and relatability. The announcement comes as Plum continues to expand its footprint in India’s fast-growing skincare market, where consumers are increasingly drawn to ingredient-led, transparent, and conscious beauty brands....
Kelvinator has launched its disruptive ‘Summer Paused’ 3D out-of-home (OOH) campaign, turning everyday cityscapes into immersive storytelling canvases. The campaign leverages cutting-edge 3D outdoor technology to visually “freeze” moments of intense heat reinforcing the brand’s cooling proposition in a strikingly creative way. As temperatures soar, Kelvinator is not just selling appliances it’s selling the idea...
Red Bull India has retained Wavemaker as its integrated media agency on record. The mandate spans media strategy, planning, and buying further strengthening a partnership that has been instrumental in building the brand’s high-impact presence across platforms. The decision underscores Red Bull’s focus on consistency, agility, and performance-driven media execution in an increasingly fragmented digital...
WPP Media MENA has secured the top position in Egypt for both total business and net new business wins, according to the latest industry report. The achievement highlights the network’s strong momentum in one of the Middle East and North Africa region’s most competitive media markets. The ranking reflects WPP Media MENA’s ability to combine...
Godrej Industries has unveiled a refreshed brand identity and renewed purpose, alongside an ambitious target of reaching ₹5,00,000 crore in value by 2031. The announcement marks a significant milestone in the group’s long-term transformation journey, as it aligns business growth with purpose-driven impact. The development signals a shift from legacy positioning to a more future-focused,...
Skechers has teamed up with Suryakumar Yadav to spotlight its core proposition lightweight comfort and on-field agility. The collaboration aims to reinforce Skechers’ growing presence in the performance footwear category, particularly within cricket and training segments. As the brand continues to expand its sports portfolio in India, the association with one of cricket’s most dynamic...
Let’s be honest – most phones in the ₹20K–₹30K range are starting to feel the same. Similar designs, similar specs and features that sound impressive but don’t always make a real difference in everyday use. But every once in a while, a phone comes along that feels a little different. For me, that’s been the...
Dubai has taken a decisive leap into the future of urban mobility with the completion of the world’s first fully ready flying taxi station. Located near Dubai International Airport, the newly developed vertiport is set to redefine how people move across the city cutting travel time between key destinations to just minutes. The milestone reinforces...
Coca-Cola India has unveiled Sprite Lemon Mint marking the brand’s first-ever flavoured innovation in India. Known for its crisp lemon-lime profile, Sprite is now expanding its playbook with a mint-infused twist aimed at amplifying summer refreshment. The launch reflects a growing consumer preference for familiar yet elevated flavour experiences especially during peak summer months, when...
Google has rolled out its “personal intelligence” capabilities for Google Gemini users across the Arab world. The update marks a strategic step in making AI not just smarter but more intuitive, context-aware, and tailored to individual users. The move comes at a time when the AI race is shifting from raw capability to relevance and...
