Omnicom Advertising has partnered with Google to introduce an AI-led creative intelligence system across the Middle East. The initiative is aimed at transforming how brands conceptualise, execute, and optimise campaigns in an increasingly digital-first ecosystem. The rollout underscores the Middle East’s rising importance as a hub for innovation-led marketing and data-driven decision-making. Driving the Next...
Mumbai Indians has partnered with Malaysia Airlines to launch a specially designed MI-themed aircraft. The collaboration transforms air travel into an immersive cricket experience bringing the energy of matchday to the skies. The initiative marks a unique intersection of sports, travel, and brand storytelling, positioning Mumbai Indians as a truly global franchise. From Stadiums to...
In Conversation with Media Mohalla MM Talk’s – Abhishek Kar | Investor, Mentor & Financial Educator | 7.5M+ Community Builder Abhishek Kar is one of India’s most influential voices in financial education and behavioral investing, known for making complex market systems simple, relatable, and actionable for mass audiences. A TEDx speaker and author of Stocks...
The much-awaited Michael steps onto the big screen carrying the weight of legacy, fandom, and global curiosity. Positioned as a tribute to one of music’s most influential icons, the film sets out to celebrate genius and in many ways, it does so with striking precision. However, while the music soars, the storytelling feels restrained, offering...
Fenty Beauty is bringing its “Beauty for All” positioning into sharper focus in India with a market-specific retail activation that blends cultural relevance with experiential marketing. “Fenty Beauty has always been about making sure everyone feels seen, included and celebrated… India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki...
adidas Originals has partnered with Ranveer Singh to unveil India’s first co-created Superstar sneaker. The collaboration marks a significant milestone for the brand as it deepens its focus on localisation and cultural relevance in one of its fastest-growing markets. The launch reflects adidas Originals’ evolving strategy moving beyond global templates to create products that are...
In Conversation with Media Mohalla – Empower Her ExclusivesMansie Y Tthakkar | Leadership Coach for MSMEs | Board-Level Strategic Advisor | Board of Studies – KES Shroff College Mansie Y Tthakkar is a leadership coach for founders and MSMEs, known for building purpose-driven, high-performance leaders. A TEDx speaker and board-level strategic advisor, she has impacted...
In a city defined by ambition and spectacle, Skydive Dubai has carved out a unique space where adventure meets brand storytelling. Over the past 15 years, it has evolved from a specialist skydiving destination into one of the region’s most powerful experiential marketing platforms, a stage where brands translate bold ideas into unforgettable visual moments....
Dabur India has appointed Herjit S. Bhalla as the Chief Executive Officer for its India business. The development marks a strategic step for the FMCG major as it sharpens its focus on domestic growth, innovation, and category expansion. Bhalla’s elevation comes at a time when Dabur is navigating an increasingly competitive consumer goods landscape, with...
Fixderma has rolled out a new sunscreen campaign anchored in a catchy, Gen Z-focused jingle film. The move reflects the brand’s evolving marketing strategy one that leans into music, relatability, and short-form content to drive engagement. As skincare awareness grows among younger consumers, Fixderma is positioning itself as a brand that not only delivers efficacy...
