Saudi Arabia, a new generation isn’t just consuming sports and entertainment it’s reshaping it. According to a recent industry report, Gen Z audiences in the Kingdom are emerging as powerful cultural drivers, influencing how content is created, consumed, and experienced. From stadiums to streaming platforms, this digitally native generation is pushing brands, leagues, and creators...
Diet Coke has appointed Ogilvy as its creative partner for the UK and EMEA region. The mandate will see Ogilvy take charge of shaping the brand’s creative direction, delivering integrated campaigns that resonate with evolving consumer expectations. The partnership signals Diet Coke’s intent to refresh its brand narrative and strengthen its cultural relevance across key...
In Conversation with Media Mohalla – Empower Her Exclusives | Ridhima Tandon | AirFi.aero | Associate Lead – Human Resources Ridhima Tandon is an HR professional with over five years of experience working in fast-paced, evolving environments where structure often needs to be built from the ground up. She holds a Master’s degree in Human...
Curativity has been awarded the creative mandate for Gulf Oil Lubricants India. The partnership will see Curativity take charge of the brand’s integrated creative strategy, spanning campaigns, digital storytelling, and brand communication. The win comes at a time when Gulf Oil Lubricants India is looking to strengthen its market positioning through sharper, more consumer-centric narratives....
Havas Media India has transformed print advertising into an immersive brand experience for Instamart and Go Zero. The campaign goes beyond static messaging, blending creativity and innovation to engage consumers in a more interactive and memorable way. At a time when print is often perceived as a declining medium, this initiative showcases how innovation can...
Born Creators Group MENA has appointed Liman Tabsh as Growth Officer for Qatar. The appointment underscores the group’s focus on expanding its presence and accelerating business growth in one of the Middle East’s key markets. Driving Growth in a Key Market Qatar continues to emerge as a dynamic hub for marketing, media, and creative innovation,...
What started as a supply hiccup has now fizzed into a full-blown internet moment. A reported shortage of Diet Coke has taken over social media feeds, with users turning panic into punchlines and frustration into viral content. From witty one-liners to dramatic “end-of-the-world” memes, the internet is doing what it does best turning everyday chaos...
In Conversation with Media Mohalla – Empower Her Exclusives | Rubeena Singh, MD, NP Digital India Rubeena Singh’s With over two decades of experience in the digital marketing and media industry, Rubeena Singh is a seasoned leader committed to driving business growth and operational excellence. As Managing Director of NP Digital India, she leverages her...
Hyphen has launched its latest campaign featuring Kriti Sanon as the quirky and vigilant ‘SPF Police’. The campaign uses humour and relatability to spotlight an often-ignored skincare essential sunscreen. As awareness around skincare grows, Hyphen is positioning itself as a brand that not only educates but also engages consumers through creative storytelling. A Fun Take...
Jack Daniel’s has appointed 22feet Tribal Worldwide as its integrated creative agency. The mandate will see the agency handle end-to-end creative responsibilities, including digital storytelling, brand campaigns, and consumer engagement initiatives. The partnership comes at a time when brands in the alco-bev category are increasingly focusing on innovative, surrogate, and experience-led communication to stay relevant...
