Jyoti Arora has joined Pepperfry as Associate Director – Customer Experience, marking her second stint with the furniture and home marketplace. Arora announced the move on LinkedIn, writing, “A New and Exciting chapter unfolds as I start my second stint with Pepperfry as Associate Director, CX!!” Returns to Pepperfry Arora joins Pepperfry from Borosil, where...
Anand Prabhakar has joined Volvo Trucks India as Manager – Brand & Marketing Communication. Based in Bengaluru, he will work on the company’s brand and marketing communication initiatives. New Role at Volvo Trucks India In his new role, Anand will focus on a range of brand and marketing functions, including brand communication, customer engagement, digital...
Imagicaa, one of India’s largest theme parks, is inviting travellers to look beyond the usual monsoon road trips to scenic hill stations and discover a different kind of rainy-day escape through its latest campaign, ‘Baarish Mein Magic.’ To bring the campaign to life, the brand has launched a new digital film across its social channels,...
Jordan Ahli Bank has launched the Kingdom’s first-of-its-kind ‘Rent Now, Pay Later’ service in the banking sector, offering customers a flexible way to finance residential rental payments. The initiative reflects the bank’s focus on developing practical banking solutions that respond to customers’ changing needs and lifestyles. Flexible Financing for Residential Rent Available through the ahli...
Flipkart’s latest print advertisement promoting its Freedom Sale has sparked a conversation online after adopting the visual language of a newspaper obituary page despite featuring people who are still alive. The advertisement, which appeared in Mumbai Mirror, features photographs of individuals alongside their names, ages and obituary-style messages. At first glance, the creative resembles a...
The Rural Marketing Association of India (RMAI), the apex industry body dedicated to advancing the rural and emerging markets ecosystem in India, has announced its newly elected Office Bearers and Executive Committee following the conclusion of its 21st Annual General Meeting (AGM). The newly constituted leadership team brings together experienced professionals from the rural marketing,...
Week 6 of the Esports World Cup (EWC) 2026 has concluded, and after an incredible weekend of competition, the stage is now set for the final week of the tournament. Four champions were crowned across Rocket League, PUBG Mobile, Rainbow Six Siege, and Chess, while the Club Championship race saw Team Falcons reclaim the top...
Ashish Mishra, former Chief Marketing Officer of ACKO, is set to join Zee as its Chief Marketing Officer, according to highly placed sources. Mishra will replace Kartik Mahadev, who has served as CMO of Zee and ZEE5 since September 2021. From ACKO to Zee Mishra brings more than two decades of experience spanning brand building,...
Eight years after entering the travel space, Adotrip is no longer positioning itself simply as an online travel platform. The company is now building a broader travel ecosystem-bringing together technology, bookings, curated experiences, B2B partnerships and destination-led travel solutions under one roof. What began in 2018 as a platform focused on travel content and discovery...
WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and the Europe, Middle East and Africa (EMEA) region. Under the new partnership, WPP Media will oversee media strategy, planning and buying for Waymo across both regions. The appointment comes as the autonomous mobility company prepares to...
