In what feels like a defining shift for the streaming industry, Netflix is rapidly scaling its advertising business, with projections indicating that its ad revenue could soon hit the $3 billion mark. For a platform that once resisted ads entirely, this isn’t just growth it’s a strategic pivot that’s reshaping how streaming works. From ad-free...
What’s the idea? The campaign flips the usual script. Instead of hard-hitting warnings or accident visuals, it leans into something far more relatable the instinct to behave better when your mother is around. Seatbelts get fastened quicker. Speed drops. Phones stay away. Not because of rules but because mum wouldn’t approve. Why this hits differently...
In a move aimed at strengthening its brand narrative and market presence, Smytten has appointed 80 dB Communications as its official public relations partner. The mandate comes at a time when Smytten is rapidly scaling its footprint in India’s competitive product discovery and trial ecosystem, making strategic communication more critical than ever. Building a Stronger...
In a move that blends clean energy messaging with cricket fandom, Waaree Energies has rolled out its latest brand campaign, ‘Don’t Worry, Trust Waaree’, in partnership with Rajasthan Royals. The collaboration taps into the massive reach of the Indian Premier League to position trust as the core of Waaree’s brand promise. A Trust-First Narrative, Powered...
In a move that underscores the growing importance of strategic communications in India’s competitive QSR space, The Good Edge has been appointed as the PR and communications partner for Westlife Foodworld Limited, which operates McDonald’s India (West & South). The mandate spans a comprehensive communications remit, positioning the agency at the center of one of...
In a move aimed at sharpening its global talent strategy, WPP has appointed Mark Taylor as its new Chief People Officer. The appointment signals the company’s continued focus on building a future-ready workforce while navigating an increasingly dynamic marketing and communications landscape. A Strategic People Play Mark Taylor steps into the role at a time...
Dubai is once again pushing the boundaries of smart mobility. The city has officially rolled out its first batch of driverless taxis, giving residents and visitors a real-world glimpse into what the future of transportation could look like. Where It’s Live And How to Book The autonomous taxi service is currently operational in Jumeirah and...
CheQ, India’s leading credit management platform, today announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank. This first-of-its-kind co-branded credit card aims to simplify payments, maximise rewards, and bring together credit experiences aligned with the evolving spending habits of India. The...
With the onset of the Indian Premier League, homes across the country transform into high-energy viewing zones filled with cheering, conversations, and shared moments. Recognizing this shift, Wooden Street, India’s leading furniture and home solutions brand, has unveiled its latest campaign, “The Home Stadium Sale”, offering up to 50% off across categories. The campaign is...
The mandate As part of the partnership, Jung von Matt HANGANG will be responsible for:– Global campaign development– Creative strategy and storytelling– Multi-market rollout execution The focus will be on building a cohesive narrative that resonates across geographies while maintaining LANEIGE’s core brand identity. The context LANEIGE, a key player in the K-beauty segment, has...
