Smytten Bets on 80 dB Communications for Its Next Growth Chapter

In a move aimed at strengthening its brand narrative and market presence, Smytten has appointed 80 dB Communications as its official public relations partner.

The mandate comes at a time when Smytten is rapidly scaling its footprint in India’s competitive product discovery and trial ecosystem, making strategic communication more critical than ever.

Building a Stronger Brand Voice

Smytten has carved a niche for itself by redefining how consumers discover and experience products  particularly across beauty, grooming, wellness, and lifestyle categories. As the platform continues to grow, the need to craft a sharper, more consistent brand voice becomes essential.

This is where 80 dB Communications steps in.

Known for its integrated communication approach, the agency will handle Smytten’s PR mandate, focusing on media relations, storytelling, and brand positioning.

Why This Partnership Matters

The collaboration signals more than just a routine agency onboarding  it reflects Smytten’s intent to evolve from a functional platform into a culturally relevant brand.

Smytten brings a strong consumer-first product ecosystem.
80 dB Communications brings narrative-building and media expertise.
Together, the goal is to amplify visibility and trust.

From Discovery Platform to Brand Powerhouse

Over the years, Smytten has positioned itself as a go-to platform for trial-led discovery, helping users explore products before committing to full purchases.

But as competition intensifies, growth will depend not just on utility, but on perception.

With 80 dB Communications onboard, Smytten is expected to double down on building brand recall, thought leadership, and stronger emotional connections with its audience.

The Bigger Picture: PR as a Growth Lever

This move highlights a broader shift in how digital-first brands are approaching PR.

No longer limited to announcements and coverage, public relations today plays a central role in shaping brand identity, driving conversations, and influencing consumer perception.

By investing in a specialized PR partner, Smytten is aligning itself with this evolving playbook where communication is not support, but strategy.